BUDWEISER 0.0 MARKS 40 YEARS WITH FIFA BY BRINGING WORLD CUP SPIRIT TO INDIA

Budweiser 0.0 celebrates four decades with FIFA by launching immersive fan experiences in India. From an interactive Lionel Messi mural in Mumbai to match screenings and shared football moments, the campaign underscores the brand’s belief that football is more than a game—it is a celebration that unites fans worldwide.

For Budweiser 0.0, the FIFA World Cup 2026 is not just another tournament—it is the culmination of 40 years of partnership with football’s greatest stage. To mark this milestone, AB InBev’s non-alcoholic beer brand is bringing the World Cup spirit to India with a series of immersive fan experiences designed to capture the passion, artistry, and collective joy of the beautiful game.  

At the heart of the campaign is an interactive Lionel Messi mural in Mumbai, a striking tribute to the Argentine legend whose career has defined football’s modern era. The mural is more than a piece of art; it is an invitation for fans to engage, interact, and celebrate their shared love for the sport. By situating this installation in one of India’s busiest cities, Budweiser 0.0 is ensuring that the World Cup’s energy resonates far beyond the stadiums of North America.  

Complementing the mural are match screenings across India, transforming everyday spaces into communal arenas where fans can gather to witness unforgettable football moments. These screenings are designed to replicate the atmosphere of the World Cup, with every goal, save, and celebration amplified by the collective roar of the crowd. For Budweiser 0.0, the screenings embody the belief that football is not merely a competition but a cultural phenomenon that thrives on togetherness.  

The campaign’s narrative—“40 years. Countless goals. One shared passion for football.”—captures the essence of Budweiser’s journey with FIFA. It reflects the brand’s enduring commitment to football fandom, while also highlighting its evolution into a more inclusive offering with Budweiser 0.0. By focusing on non-alcoholic experiences, the initiative ensures that celebrations are accessible to a wider audience, reinforcing the idea that football belongs to everyone.  

India, with its growing appetite for global sporting events, provides fertile ground for such activations. The country’s football fan base has expanded significantly in recent years, and the World Cup offers a unique opportunity to deepen that connection. Budweiser 0.0’s campaign taps into this momentum, positioning itself as a catalyst for shared memories and cultural exchange.  

Ultimately, the brand’s 40-year celebration is not just about looking back at its legacy with FIFA, but about reaffirming its role in shaping the future of football fandom. By blending art, community, and innovation, Budweiser 0.0 is ensuring that the World Cup spirit in India is not confined to screens or stadiums—it lives in murals, gatherings, and the collective heartbeat of fans united by one game.