BUILDING HISTORY: LEGO TEAMS UP WITH FOOTBALL ICONS FOR WORLD CUP FEVER

As FIFA World Cup 2026 fever builds, LEGO launches its new Editions lineup featuring Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. Fans can pre-order exclusive sets, enjoy global pop-up play experiences, and discover hidden easter eggs celebrating each legend’s sporting journey, personality, and signature style.  

With the FIFA World Cup 2026 fast approaching, the LEGO Group has unveiled a dazzling new celebration of football’s greatest icons. Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. are the stars of LEGO Editions, a brand-new theme designed to connect young fans with their heroes through creativity and play.  

For the first time, these four legendary athletes appear in LEGO minifigure form, each set carefully crafted to reflect their sporting journey, personality, and signature style. True enthusiasts will delight in discovering hidden easter eggs woven into the builds, offering subtle nods to defining moments in their careers.  

The launch is accompanied by exclusive content featuring Ronaldo, Mbappé, Messi, and Vini Jr. building the LEGO Editions FIFA World Cup Official Trophy. This marks the beginning of a whirlwind of LEGO football celebrations worldwide, blending the thrill of the tournament with the joy of imaginative play.  

Fans can already pre-order the new LEGO Editions sets via the official LEGO website, ensuring they secure these collector’s items ahead of the global football spectacle. Beyond the sets themselves, LEGO is extending the excitement into real-world experiences. Pop-up play zones will appear in cities across the globe, inviting football fans of all ages to immerse themselves in interactive building challenges, creative storytelling, and hands-on fun.  

The collaboration underscores LEGO’s commitment to inspiring the next generation by merging cultural icons with creative play. By spotlighting four of the sport’s most recognisable figures, the brand taps into the universal passion for football while offering a fresh way to celebrate its magic.  

Cristiano Ronaldo’s relentless drive, Lionel Messi’s artistry, Kylian Mbappé’s explosive talent, and Vini Jr.’s flair are all captured in brick form, ensuring that fans can build, play, and display their admiration in a uniquely LEGO way. As anticipation for the World Cup intensifies, these sets provide a tangible connection to the tournament’s spirit, blending nostalgia, fandom, and creativity.  

With LEGO Editions, the company is not just building sets—it is building history. By uniting football’s most celebrated names with the timeless appeal of LEGO, the initiative promises to ignite imaginations and bring fans closer to the beautiful game as the world prepares for its greatest sporting stage.