SPORTS
SWITZERLAND’S RECORD-BREAKING WINTER GAMES GLORY AT MILANO-CORTINA
Switzerland celebrated its finest Winter Olympics at Milano-Cortina 2026, securing a record 23 medals. From Franjo von Allmen’s golden triumph in the men’s...
RIYADH SETS THE STAGE AS NATIONS PREPARE TO COMPETE IN THE FIRST-EVER ESPORTS NATIONS CUP 2026
The Esports World Cup Foundation has unveiled eight titles for the inaugural Esports Nations Cup 2026 in Riyadh, introducing national representation to esports....
TANISHA BALLAL STEPS INTO LEADERSHIP ROLE AT WPP MEDIA, BRINGING VISIONARY DRIVE TO MEDIA AND SPORTS ECOSYSTEM
Tanisha Ballal has been appointed Group Head at WPP Media, a leading organisation in media, sports and entertainment. With a proven track record...
MAD MAX MEETS RUGBY IN AMBITIOUS 2027 WORLD CUP SPOT ‘GO ALL OUT’
The Rugby World Cup 2027 campaign ‘Go All Out’ channels Mad Max energy with custom-built miniatures, remote-control vehicles, a 90-person cast and largely...
FIFA WORLD CUP TROPHY TOUR BY COCA-COLA CELEBRATES 20 YEARS OF BRINGING FOOTBALL FRENZY TO FANS
The FIFA World Cup Trophy Tour by Coca-Cola kicks off, visiting over 75 locations worldwide, offering fans a chance to see the iconic...
AB INBEV BETS ON FANS OVER STARS AS IT BRINGS FIFA-STYLE ACTIVATIONS TO INDIAN CRICKET
AB InBev has signed its first-ever partnership with the ICC, aiming to reshape cricket advertising in India through fan-first, FIFA-style activations. Moving beyond...
AMUL EXTENDS PARTNERSHIP WITH ARGENTINA FOOTBALL TEAM TO WORLD CUP 2026
Amul has extended its partnership with the Argentina Football Association as the Official Regional Sponsor for the 4th consecutive year, covering the period...
MERCEDES-AMG PETRONAS FORMULA ONE TEAM ANNOUNCES GLOBAL PARTNERSHIP WITH PEPSICO
The Mercedes-AMG Petronas Formula One Team has partnered with PepsiCo in a new global alliance featuring Gatorade, Sting, and Doritos. The collaboration integrates...
