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HONDA REVIVES AN ICON WITH NOSTALGIA-DRIVEN PRELUDE CAMPAIGN
Honda Australia has unveiled a major campaign to mark the return of the Prelude, blending 1990s nostalgia with modern design and technology. Anchored...
KASHMIR COMES ON TRACK: FIRST PASSENGER TRAIN LINKS JAMMU AND SRINAGAR
For the first time, Jammu and Srinagar are connected by passenger train, marking a transformative leap in India’s rail network. The expanded Vande...
RAJESH UPADHYAY TAKES CHARGE OF AI TRUTH AND ETHICS AT TOBE ONLINE AFTER LANDMARK MEDIA CAREER
Veteran journalist Rajesh Upadhyay has joined ToBe Online as Chief Integrity Officer, shifting focus to AI ethics and news integrity after a 35-year...
STRATEGY MEETS SOUL: KAUSHALI KUSUMAPALA ON REDEFINING LEADERSHIP, BRANDS, AND PURPOSE
Brand leadership is often defined by scale, speed, and shareholder value. Kaushali Kusumapala, Former Managing Director of Coca-Cola Sri Lanka Pvt. Ltd. and former Country...
PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
SET FOR LIFE CAMPAIGN PROMISES FREEDOM FROM LIFE’S LITTLE COMPROMISES
A new campaign for Set For Life reimagines lottery winnings as a steady escape from everyday compromises, using humorous, relatable scenarios. Backed by...
RELIANCE TRENDS BRINGS FAMILY FASHION TO THE FORE WITH ANEET PADDA CAMPAIGN
Reliance Trends’ latest campaign featuring Aneet Padda celebrates multi-generational style, positioning fashion as a shared family experience. The initiative highlights holiday shopping as...
RAY-BAN META GEN 2: THE NEXT STEP IN SMART EYEWEAR
Ray-Ban and Meta second generation AI-powered glasses is blending iconic design with advanced technology. Featuring LLAMA 4 integration, enhanced audio, improved cameras, and...
