Brands
HEINZ SPLASHES INTO SONGKRAN WITH PLAYFUL ‘KETCHUP BLAST’ CONCEPT
HEINZ has partnered with Shooting Stellar Thailand to unveil ‘The Ketchup Blast’, a playful concept inspired by Songkran’s water fights. Designed to elevate...
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
FANTA LEVELS UP: THE ULTIMATE GAMING COLLAB THAT’S CHANGING THE GAME
Fanta is making gaming history this week with the launch of its very first global gaming campaign, partnering with Xbox and Activision Blizzard...
LOVE, LINEN AND THE ART OF WAITING: ARVIND STORE’S NEW FILM ELEVATES FASHION DESIRE
Sideways Consulting’s latest film for The Arvind Store playfully reframes patience as a virtue when it comes to premium linen. Blending romance with...
AMARULA’S GLOBAL TRIUMPH SIGNALS RISING INFLUENCE OF AFRICAN CRAFTSMANSHIP
Amarula has secured top honours at leading global competitions, reinforcing its status as a premium liqueur rooted in African heritage. Backed by HEINEKEN...
MANSION HOUSE BRANDY CROSSES 10 MILLION CASES, CEMENTING MARKET LEADERSHIP
Mansion House Brandy has surpassed 10 million cases in FY 2025–26, doubling volumes from five years ago. The milestone underscores sustained growth, strong...
COCA-COLA BENDS PERCEPTION TO HONOUR FOOTBALL RIVALRIES IN BOLD NEW CAMPAIGN
Coca-Cola has launched “You Must Love Coke”, a football culture-led campaign in Argentina and Brazil that uses optical illusions without any red to...
INDOBEVS BETS BIG ON WINGMAN TO REDEFINE INDIA’S DRINKING CULTURE
Indobevs’ Wingman is redefining India’s liquor advertising with bold storytelling and humour. Positioned as a companion for young professionals navigating corporate life, it...
