Brands
TEZAUR PLUM RACHIU REBRAND AIMS TO BOTTLE CRAFT, HERITAGE AND A SENSE OF TREASURE
View Post(opens in a new tab) Kappa Company has unveiled a rebrand of Tezaur Plum Rachiu, focusing on aligning packaging with the drink’s...
THIRST REDEFINES THE RULES OF WHISKY WITH EAST LONDON LIQUOR COMPANY
East London Liquor Company has unveiled its first blended whisky with a bold new pack design by Thirst. Rejecting traditional heritage cues, the...
COCA-COLA APPOINTS AISHA SARWARI FOR REPUTATION MANAGEMENT
The Coca-Cola Company has appointed Aisha Sarwari as Director of Communications for Corporate Reputation in North America. With over two decades of experience...
MIONETTO ENTERS READY-TO-SERVE MARKET WITH ORANGE SPRITZ APERITIVO
Mionetto is launching its Orange Spritz Aperitivo RTS in April 2026, combining sparkling wine expertise with citrus and botanicals. Available in alcoholic and...
A ESCOLHA DO CALDEIRA: A LEGACY SEALED IN DESIGN
M&A Creative Agency has unveiled the luxury packaging design for A Escolha do Caldeira, a premium Port wine that embodies heritage and modern...
BLUE NOODLES CRAFTS BOLD CAMPAIGN FOR BADZ FOR HER, POSITIONING FRAGRANCE AS ARMOUR OF CONFIDENCE
Blue Noodles, India’s pioneering “problem solvery,” has unveiled a striking campaign for Badz For Her, a perfume designed as an invisible shield of...
SAZERAC ADDS NOSTALGIC TWIST WITH DIRTY SHIRLEY ACQUISITION
Sazerac has acquired Dirty Shirley, the vodka-spiked nostalgic twist on the Shirley Temple, as part of its expanding ready-to-drink portfolio. Founded in 2022...
SPRITE UNVEILS GLOBAL PLATFORM ‘IT’S THAT FRESH’ IN LONDON
Sprite has launched its new global platform, ‘It’s That Fresh’, in London, underscoring Europe’s role in shaping the brand’s cultural footprint. With refreshed...
