Brands
LUX REWRITES THE FEED: HOW A SOAP BRAND IS TURNING ADS INTO ALGORITHMIC INTERVENTIONS
LUX has partnered with VML to launch “LUX My Algorithm," a global campaign that transforms advertising into behavioural signals designed to reshape social...
THE MONTHLY CUT 012: LONDON’S CREATIVE PULSE
The Monthly Cut 012 in London reaffirmed the city’s creative influence, bringing together industry leaders, brands, and craft specialists for an evening of...
KFC Thailand Turns Breaks into Sweet Indulgence with KitKat Overload
KFC Thailand has launched “KitKat Overload,” a limited-edition dessert menu created with KitKat to reframe everyday breaks as indulgent moments. Available until 27...
NUTELLA’S BOLD PEANUT LEAP: FIRST NEW FLAVOUR IN 60 YEARS TARGETS NORTH AMERICAN CRAVINGS
In a nostalgic nod to its cosmic cameo on Artemis II, Nutella unveils Peanut – its first flavour innovation since 1964. Blending iconic...
PERNOD RICARD INDIA DELIVERS ROBUST 11% GROWTH AMID PREMIUMISATION SURGE
Pernod Ricard India posted 11% revenue growth in the March 2026 quarter, boosted by the Imperial Blue divestment and premium product demand. Imported...
LIPTON REVOLUTIONISES ICED TEA WITH COLD BREW TEABAGS FOR THE ULTIMATE SUMMER REFRESH
Lipton Teas and Infusions launches innovative cold brew teabags that transform any water bottle into iced tea in minutes. Available in peach black tea, hibiscus...
H&M AND STELLA MCCARTNEY REUNITE FOR NEW COLLECTION
H&M reunites with Stella McCartney for a new collection launching on 7 May, featuring apparel, bags, footwear, and jewellery. Two decades after their...
WPP SECURES GLENFIDDICH’S CHINA MANDATE TO DRIVE INTEGRATED GROWTH STRATEGY
WPP has been appointed the integrated marketing partner for Glenfiddich in China, with WPP Media and VML leading efforts. The collaboration aims to...
