ADIE BROSWON GROUP EXTENDS MOOOZ SPARKLE JAMUN VODKA TO NEW NORTH INDIAN MARKETS

Adie Broswon Group has expanded MOOOZ Sparkle Jamun Vodka into Punjab, Chandigarh and Uttarakhand, strengthening its North India presence. Crafted from rice with triple distillation and proprietary filtration, the jamun-inspired vodka offers versatility across serves and cocktails. The 750 ml bottle is priced at ₹880, ₹700 and ₹920 respectively.

The Adie Broswon Group has strengthened its presence across North India with the launch of MOOOZ Sparkle Jamun Vodka in Punjab, Chandigarh and Uttarakhand. The expansion marks another step in the company’s strategy to widen the reach of its contemporary flavoured vodka portfolio and consolidate its footprint across key regional markets.  

Following its introduction in Delhi, Haryana and Uttar Pradesh, the jamun-inspired vodka now enters three additional territories, reflecting the Group’s continued focus on developing differentiated homegrown spirits that blend familiar Indian flavours with modern craftsmanship. The move underscores the company’s ambition to cater to evolving consumer preferences while reinforcing its position in the flavoured vodka category.  

Jamun, one of India’s most distinctive native fruits, provides the sweet-tart profile at the heart of MOOOZ Sparkle Jamun Vodka. With consumers increasingly seeking distinctive flavours and locally inspired drinking experiences, the brand offers a contemporary interpretation of a familiar taste memory. Its nostalgic appeal is balanced with versatility, making it suitable for neat serves, casual gatherings and cocktail experimentation.  

Developed under the MOOOZ portfolio, the vodka is crafted from rice sourced in Punjab, combined with Extra Neutral Alcohol and demineralised water. Staying true to the brand’s grain-to-glass philosophy, each batch undergoes triple distillation followed by Adie Broswon’s proprietary Platinum, Gold and Diamond filtration process. The result is a clean, smooth and versatile spirit designed to meet the demands of contemporary social occasions.  

MOOOZ Sparkle Jamun Vodka is positioned as a flexible offering for consumers who enjoy experimenting with flavour. It can be served over ice, paired with soda or tonic, or used as a base for fruit-forward cocktails. This adaptability makes it relevant across a range of consumption occasions, from home entertaining to celebratory gatherings.  

The expansion into Punjab, Chandigarh and Uttarakhand reinforces Adie Broswon’s strategy of building a portfolio of quality homegrown spirits rooted in Indian flavour inspiration. By strengthening distribution and accessibility in important regional markets, the company continues to scale its differentiated offerings and deepen engagement with consumers across North India.  

MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets in the three new markets. The 750 ml bottle is priced at ₹880 in Punjab, ₹700 in Chandigarh and ₹920 in Uttarakhand, reflecting regional pricing strategies while maintaining accessibility.  

The Adie Broswon Group, headquartered in Delhi NCR, is a diversified Indian conglomerate with interests spanning sugar, brewing, distillation and renewable energy. Its fully integrated 170-acre agro-industrial complex in Kiri Afgana, Batala, houses a sugar mill, three distilleries and a brewery, supported by over 6,000 professionals. Guided by its philosophy “Victory in Every Field” and built on the legacy of Late S. Hardeep Singh Chadha, the Group continues to scale under the leadership of Mrs. Jasdeep Kaur Chadha, with a strong focus on operational excellence, sustainability and responsible manufacturing.