Breaking Campaigns
MELTING MOMENTS: KWALITY WALL’S CAMPAIGN ON GLOBAL WARMING
Kwality Wall’s launched a striking minimalist campaign linking melting ice cream to global warming. Using empty cups and vanishing treats, the brand made...
HONDA’S HYBRID CR-V HITS THE RIGHT NOTE IN AUSTRALIA
Honda Australia has unveiled its new CR-V hybrid with a creative stunt that blends engineering precision and cultural flair. A 50-year-old record player...
2DEGREES URGES KIWIS TO SWAP SCROLLING FOR CALLING WITH ‘RING RING’ CAMPAIGN
2degrees and TBWA New Zealand unveil ‘Ring Ring’, a limited-edition thumb ring engraved with a loved one’s number, encouraging Kiwis to prioritise phone...
BAUDUCCO REMOVES BREAD TO PROVE ITS ESSENTIAL ROLE IN BOLD NEW CAMPAIGN
Bauducco has launched a provocative campaign stripping bread from classic foods to highlight its importance. Created by Ampfy, the initiative spans OOH, digital,...
JUDE JAYAPREKASH JOINS DRAGONS OF ASIA 2026 JUDGING PANEL
Jude Jayaprekash, Executive Creative Director at Magic Mango Group, has been appointed to the Dragons of Asia 2026 International Judging Panel. With a...
FLIPPING THE SCRIPT: ZOMATO’S WOMEN DELIVERY PARTNERS CHALLENGE EVERYDAY BIAS
Zomato’s International Women’s Day film captures the subtle biases women delivery partners face, from surprised stares to pointed questions. With over 3,500 women...
SHE IS ON THE RISE: WOMEN’S DAY 2026 BECOMES A LIVING TRIBUTE
Mahindra’s She Is On The Rise campaign entered its fifth year in 2026, evolving into a living tribute to women’s everyday impact. From...
AD COUNCIL INTRODUCES ‘ZILL’ TO HELP TEENS RECLAIM THE LANGUAGE OF MENTAL WELL-BEING
On World Teen Mental Wellness Day, the Ad Council has expanded its “Love, Your Mind” initiative by introducing “zill,” a new term encouraging...
