Campaigns
HIMALAYA WELLNESS RELAUNCHES ALOE VERA RANGE TO CHAMPION HYDRATION SKINCARE
Himalaya Wellness has relaunched its Aloe Vera Range, positioning hydration as a modern skincare essential. With a playful TVC centred on youthful cheek-to-cheek...
VENCHI’S “TASTE GENIUS” CAMPAIGN BRINGS SUMMER FLAIR WITH MICHELLE WAI AND RYAN CHOI
Venchi has unveiled its global “Taste genius” campaign, celebrating artisanal gelato through minimal, premium ingredients and lifestyle storytelling. With Hong Kong actress Michelle...
TUBORG EXPANDS ‘YOU DON’T HAVE TO’ CAMPAIGN ACROSS ASIA WITH JAY PARK
Tuborg is expanding its global campaign You Don’t Have To into China, Vietnam and Myanmar, partnering with Korean American music icon Jay Park....
MEETING YOURSELF: VOGUE EYEWEAR JOURNEYS
Vogue Eyewear’s latest campaign, Journeys, featuring Shahid Kapoor and Kriti Sanon, explores the transformative nature of self-discovery. Through poetic visuals and parallel narratives,...
CHANEL BEAUTY LAUNCHES COCO MAGAZINE
CHANEL Beauty has unveiled COCO, a 115-page printed magazine that blends beauty, fragrance, culture, interviews, editorials and brand storytelling. In an era dominated...
BEAT CANCER OFF: TURNING SCIENCE INTO CULTURE
VML Health and Fk Cancer’s “Beat Cancer Off” campaign reframes prostate health through humour and science, highlighting research that frequent ejaculation may reduce...
HAVAIANAS TURNS FLIP-FLOPS INTO BRAZILIAN PRIDE
Havaianas NA&C, part of Alpargatas, marked Brazil’s FIFA World Cup qualification with a striking out-of-home campaign. Using 4,500 flip-flops, the brand created a...
SONGS, OARS AND FEASTS: ARANMULA’S VALLASADYA RETURNS
Kerala’s famed Aranmula Vallasadya begins on 19 July, reviving a centuries-old tradition of devotion and hospitality. As oarsmen return to the temple town,...
