Campaigns
FLIPKART’S BIG BILLION DAYS TESTS THE LIMITS OF GEN Z IDENTITY
Flipkart’s Big Billion Days campaign, ‘Are You Really Gen Z?,’ created with McCann India, playfully gatekeeps fashion and beauty trends for true Gen...
OPPORTUNITY BEFORE GLORY: RELIANCE FOUNDATION’S ASIAN GAMES CAMPAIGN
Reliance Foundation’s Asian Games 2026 campaign, “Taqdeer Badalna Bachchon Ka Khel Hai”, created by TBWA\Lintas, celebrates the power of opportunity in shaping champions....
SUBWAY LAUNCHES ‘FEED YOUR SUBCONSCIOUS’ WITH WILL ARNETT
Subway has unveiled its new brand platform, Feed Your SUBconscious, created by MARTIN* and directed by Nick Ball via MJZ. Actor Will Arnett...
VITALIFE TAKES ON ‘MODERN CHAOS’ WITH NEW NATIONAL CAMPAIGN
Gokul Agro Resources Ltd. has unveiled a new national campaign for Vitalife, its flagship edible oil brand, shifting the conversation from product attributes...
PHILIPS MAKES THE AIRFRYER THE ANSWER WITH SUSHMITA SEN
Philips has launched a new campaign for its Airfryer starring Sushmita Sen. Conceptualised by agency WillBe Done, the work leans on the brand’s...
HAKU VODKA LAUNCHES GLOBAL CAMPAIGN WITH RINA SAWAYAMA
The House of Suntory has unveiled “Made to Shine,” the first global brand campaign for Haku Japanese Craft Vodka, appointing internationally acclaimed musician...
MERCEDES-BENZ MARKS 140 YEARS WITH INDIAN ROAD TRIP
Mercedes-Benz has turned its 140th anniversary into a cultural road trip across India, with three S-Class cars named Bertha, Carl and Gottlieb journeying...
MAX FASHION LAUNCHES PROJECT NEW
Max Fashion is redefining festive fashion with Project New, a campaign that challenges consumers to rethink the meaning of “new.” Instead of focusing...
