Campaigns
ADIDAS LAUNCHES BACKYARD LEGENDS IN SAUDI ARABIA
Adidas has unveiled the Saudi chapter of its Backyard Legends campaign, spotlighting communities, passion, and shared belief in football ahead of the FIFA...
HEINZ AND HEINEKEN UNITE IN WORLD CUP SPIRIT
After more than 150 years of showing up at the same parties, Heinz and Heineken have finally arrived together. The two icons have...
EMIRATES AND REAL MADRID EXTEND HISTORIC PARTNERSHIP
Emirates and Real Madrid have renewed their legacy partnership for five more seasons, cementing nearly two decades of collaboration. As Official Main Sponsor...
NIKE’S WORLD CUP UNIVERSE DELIVERS CULTURAL STORYTELLING BEYOND SPORT
Nike’s “Rip the Script” World Cup film blends authenticity with cultural storytelling, featuring Ronaldo, Mbappé, Haaland, Vini Jr., LeBron and Travis Scott. Produced...
MCDONALD’S INDIA MARKS 30 YEARS WITH ANTHEM-LED CAMPAIGN
Westlife Foodworld, operator of McDonald’s India in West and South India, has launched its 30th anniversary campaign, ‘Let’s Family at McD’. Anchored by...
CENTURY REAL ESTATE UNVEILS IMMENCITY CAMPAIGN
Century Real Estate has launched its ‘It’s All Happening Here’ campaign for Century Immencity, a mixed-use development in Jakkur, North Bengaluru. The campaign...
BOWEL CANCER WAITS FOR NO ONE: THINK HQ LEADS NATIONAL SCREENING DRIVE
The Australian Government has appointed Think HQ to lead a nationwide campaign driving participation in bowel cancer screening. Launching on 1 June with...
UNILEVER ANZ NAMES KIRSTEN HASLER CHIEF MARKETING OFFICER
Unilever Australia and New Zealand has appointed Kirsten Hasler as chief marketing officer, effective September. Formerly IKEA’s head of marketing and insights, Hasler...
