KLOOK CHAMPIONS THE UNSUNG TRAVEL PLANNER WITH GLOBAL CAMPAIGN

Klook has unveiled its new global campaign, Get Your Travel Right, launching in August across film, digital, social, PR and out-of-home channels. The initiative celebrates the often-overlooked travel planner, while positioning Klook as the platform that simplifies choices, cuts through clutter and helps travellers book with confidence.

Klook is setting out to redefine the way travellers plan their journeys with the launch of its latest global campaign, Get Your Travel Right. Rolling out in August across film, digital, social, PR and out-of-home channels, the campaign is designed not only to highlight the brand’s role in simplifying travel planning but also to shine a spotlight on the unsung hero of every trip: the travel planner.

Marcus Yong, Vice President of Global Marketing at Klook, explained the thinking behind the initiative. “More choices should make travel better, but too often it makes planning harder. By bringing the essential parts of a trip together, Klook helps travellers cut through endless comparison and book with confidence. That is how we help people ‘Get Your Travel Right’ when they Book with Klook. We also want to celebrate the person who makes every great holiday happen: the travel planner behind the moments everyone else gets to enjoy.”

The campaign acknowledges a universal truth in modern travel: while technology has made options more abundant, it has also made decision-making more complex. From juggling multiple tabs to weighing conflicting reviews, the process can be overwhelming. Klook’s proposition is to streamline this experience, offering a platform that consolidates essentials and empowers travellers to make confident choices without the stress of endless deliberation.

Khairul Mondzi, Executive Creative Director at BBH Singapore, the agency behind the campaign, echoed this sentiment. “Travel should be easier than ever. Instead, many people find themselves juggling dozens of tabs, conflicting reviews and endless decisions before they’ve even packed a suitcase. And in every friend group, there’s usually one person carrying most of that burden. That’s what inspired this campaign. Klook helps travellers get travel right, but we also wanted to recognise the people who’ve been quietly doing that work for everyone else all along.”

By positioning itself as both a facilitator and a celebrator of travel planning, Klook is tapping into a cultural insight that resonates across demographics. The campaign’s creative execution is expected to blend humour, relatability and emotional recognition, ensuring that the travel planner—often overlooked in favour of the more visible holiday moments—receives their due credit.

The timing of the launch is significant. With global travel continuing to rebound and diversify, travellers are seeking experiences that are both memorable and manageable. Klook’s campaign arrives at a moment when the appetite for exploration is strong, but the demand for simplicity is stronger still. By addressing the paradox of choice and championing the planner, the brand is positioning itself as a trusted ally in the evolving travel landscape.

Ultimately, Get Your Travel Right is more than a marketing slogan. It is a rallying cry for travellers to embrace the joy of discovery without being weighed down by complexity, and for planners to be recognised as the architects of unforgettable journeys. In celebrating both the process and the people behind it, Klook is reinforcing its role as a brand that understands not just where people want to go, but how they want to get there.