Brands
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
COCA-COLA INDIA AND BURGER KING INDIA ROLL OUT ‘FEAST ON WHEELS’
Coca-Cola India and Burger King India have launched Feast on Wheels, a mobile food truck activation targeting college campuses. Pairing Burger King meals...
HARLEY-DAVIDSON LAUNCHES GLOBAL BRAND PLATFORM ‘RIDE’
Harley-Davidson has launched “Ride”, a new global brand platform marking a reset of its identity. Designed to modernise while honouring heritage, it reframes...
NUTELLA’S BOLD PEANUT LEAP: FIRST NEW FLAVOUR IN 60 YEARS TARGETS NORTH AMERICAN CRAVINGS
In a nostalgic nod to its cosmic cameo on Artemis II, Nutella unveils Peanut – its first flavour innovation since 1964. Blending iconic...
