Brands
CADBURY SILK WRAPS VALENTINE’S DAY IN PURPLE INDULGENCE
Cadbury Silk’s Valentine’s Day OOH campaign turned cityscapes into a canvas of indulgence, painting them in its signature purple. With hoardings declaring “Wrapped...
LIBAS STEPS BEYOND FASHION WITH PERFUME LAUNCH, INTRODUCING CHASE AND FLING
Libas, India’s ultrafast fashion leader, has entered the fragrance market with its debut perfumes, Chase and Fling. Priced at Rs 999, the range...
RUDHIRA: THE DRAM CLUB’S BOLD FIRST STEP INTO RARE WHISKY EXPLORATION
Rudhira, the inaugural release of The Dram Club’s Cask Exploration Series, is a rare Indian single malt born from collaboration with Piccadily Distilleries...
DONNA BEER FINDS ITS PLACE AT DELHI’S TABLE
Donna Beer has launched in Delhi, bringing its malty, medium-bodied lager to a city defined by conversation and composure. Brewed with Himalayan water...
RELIANCE CONSUMER PRODUCTS EXPANDS HEALTH FOODS PORTFOLIO WITH MANNA ACQUISITION
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has acquired Southern Health Foods Pvt Ltd, makers of the Manna brand....
MYSORE SANDAL SOAP – THE ROYAL BEAUTY RITUAL
Mysore Sandal Soap, Karnataka’s century-old legacy brand, has unveiled a refreshed identity and ambitious global vision. With actress Tamannaah Bhatia as its new...
OGILVY’S FILM FOR TATA MOTORS CV TURNS ‘BETTER ALWAYS’ INTO A MOVING TRIBUTE TO INDIA’S EVERYDAY PROGRESS
Ogilvy India’s new brand film for Tata Motors Commercial Vehicles translates the company’s ‘Better Always’ philosophy into a people-first narrative of steady national...
IKEA INDIA’S NEW PROMISE: WHERE LIFE BEGINS, AND KEEPS BEGINNING, AT HOME
IKEA India introduces a new brand position, It All Starts at Home, reflecting how Indian homes have evolved into multi-purpose spaces shaping daily...
