Brands
GHF ACQUIRES FIELDEN WHISKY AS ENGLISH DISTILLING SECTOR GAINS MOMENTUM
GHF has acquired Fielden Whisky, the modern English distiller known for its regenerative grain approach and contemporary flavour profile. The deal underscores growing...
TAJ HOTELS SECURES TRADEMARK FOR ITS SONIC IDENTITY IN INDIA
Taj Hotels has officially trademarked its distinctive sound mark in India, granting IHCL protection over the brand’s musical identity across digital platforms, loyalty...
LOVE, BONITO RELEASES LIMITED-EDITION MAHJONG SET FOR LUNAR NEW YEAR
Love, Bonito has unveiled a limited-edition mahjong set for Lunar New Year, expanding its lifestyle offerings beyond fashion. Designed to celebrate intergenerational bonding...
DECATHLON CELEBRATES EVERYDAY ACTIVITY WITH INCLUSIVE ‘MOVEMENT IS FOR ALL’ CAMPAIGN
Decathlon’s new campaign reframes physical activity beyond goals and performance, highlighting simple movements already present in daily life. By encouraging people to move...
ED-A-MAMMA ENTERS BABY PERSONAL CARE WITH ‘YOUR BABY SAFE’ RANGE
Ed-a-Mamma, founded by Alia Bhatt, has expanded beyond kids’ apparel into baby and children’s personal care with its new ‘Your Baby Safe’ line....
CARLSBERG REFRESHES TUBORG PACKAGING TO STRENGTHEN GLOBAL BRAND IDENTITY
Carlsberg Group has unveiled a redesigned packaging system for Tuborg, aiming to boost the beer’s distinctiveness and reinforce its global brand equity. The...
XIAOMI TESTS MAGNETIC LENS PROTOTYPE IN BID TO FUSE PHONES AND PRO CAMERAS
Xiaomi has revealed a prototype smartphone that snaps onto a professional camera lens using magnetic mounts, blending optical hardware with AI processing. The...
FROM JALISCO TO THE WORLD: EL JIMADOR TEQUILA INVITES DRINKERS TO “SIP FOR YOURSELF”
Mexican tequila brand el Jimador spotlights its Jalisco heritage and 100% blue Weber agave craftsmanship while encouraging consumers to explore cocktails like margaritas...
