Campaigns
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
THE SHOUT GROUP AND TROPICANA TWISTER REVIVE ‘MULTIPLY THE GOODNESS’ TO BUILD HOMES AND HOPE THIS RAMADAN
Returning for a second year, Tropicana Twister and The Shout Group’s ‘Multiply the Goodness’ campaign expands its purpose-led mission this Ramadan and Raya....
COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS
Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...
RAYMOND’S ‘HOMECOMING’ CAMPAIGN REVIVES THE SPIRIT OF THE COMPLETE MAN
Raymond Lifestyle Limited has unveiled ‘Homecoming’, a new campaign that extends the legacy of its iconic ‘The Complete Man’ series. Conceptualised by Omnicom,...
ADIDAS FOUNDATION LAUNCHES PLAY COLL3CTIVE TO EMPOWER YOUTH SPORT ACROSS NORTH AMERICA AHEAD OF WORLD CUP 2026
The Adidas Foundation has announced the opening of proposals, a flagship programme designed to harness the transformative FIFA World Cup set to unfold...
