Case Studies
WHISKY DAY TOASTS INDIA’S GROWING SPIRIT CULTURE
International Whisky Day, observed every 27 March, has evolved into a global celebration of tastings, events, and gatherings. In India, the culture of...
Primark Leans into High-Fashion Fantasy with ‘Shockingly Chic’ Spring Campaign
Primark’s new ‘Shockingly Chic’ campaign redefines affordable fashion with a playful, high-fashion twist. Created by VCCP, the integrated push spans multiple platforms and...
HENNESSY REIMAGINES MID-AUTUMN FESTIVAL WITH LUMINOUS LIMITED EDITIONS BY APPARTEMENT 103
Hennessy has unveiled a striking Mid-Autumn Festival limited edition for 2026, designed by Appartement 103 with ambassador Jackson Wang. Blending tradition with modernity,...
GATORADE EVOLVES WITH NATIONWIDE LAUNCH OF LOWER SUGAR HYDRATION DRINK
PepsiCo has launched Gatorade Lower Sugar nationwide, offering 75% less sugar and no artificial additives. The move reflects changing consumer preferences for healthier...
OAKSMITH TAPS IPL PULSE WITH RAJASTHAN ROYALS PARTNERSHIP FOR 2026 SEASON
Oaksmith Packaged Drinking Water has partnered with Rajasthan Royals for IPL 2026, securing prominent jersey placement and launching fan-driven digital activations. The collaboration...
DUNKIN’ SERVES UP WEDDING SEASON WITH VERA WANG COLLABORATION
Dunkin’ is celebrating wedding season with Wedding Cake Munchkins launching on 20 March, National Proposal Day. Customers can win a Vera Wang gown...
NIKKA WHISKY CHARTS GLOBAL COURSE WITH FRONTIER EXPRESSION
Nikka Whisky, owned by Asahi Group Holdings, is launching its new expression, Nikka Frontier, internationally after debuting in Japan last October. Inspired by...
UNITED COLORS OF BENETTON UNVEILS SS26 CAMPAIGN WITH RISING STARS
United Colors of Benetton’s Spring Summer 2026 campaign continues the brand’s evolution, spotlighting fresh talent and youthful energy. Featuring Juan Perales of Olympo...
