Case Studies
NISSAN SENTRA REDESIGN DRIVES CAMPAIGN FOR A NEW GENERATION
Nissan’s fully redesigned 2026 Sentra launches with a campaign that mirrors its sharper, expressive design. Produced by Omnicom Production New York with RSA...
EPOCH REVISITS ITS MOST BANANAS BRIEF
Epoch has launched #ThrowbackThursdays, a series spotlighting past creative projects, beginning with the rebrand of frozen chocolate-covered banana brand Pukpip. Formerly Diana’s Bananas,...
G-SHOCK × COCA-COLA: A COLLABORATION THAT FEELS INEVITABLE
The new G-SHOCK × Coca-Cola limited edition proves that the strongest collaborations go beyond logos. Drawing inspiration from Coca-Cola’s iconic contour glass bottle,...
GOOD MOOD BY ALVA BRINGS ENERGY TO TEEN SKINCARE
Alva Personal Care has launched Good Mood, a vibrant new sub-brand designed for teenagers beginning their skincare journey. With natural products and active...
YAMAHA UNVEILS EAD50: A NEW ERA IN ACOUSTIC DRUMMING
Yamaha Corporation has launched the EAD50, a next-generation acoustic drum system under its “Make Waves” ethos. Building on its predecessor, the EAD50 empowers...
ADIDAS JAPAN UNVEILS ANIMATED ANTHEM FOR WORLD CUP 2026
Adidas Japan has released an all-animation music video for “KIRA,” the official uniform song of the Japan National Football Team’s 2026 home kit....
TREES BECOME THE MESSAGE: BRITANNIA’S BILLBOARD INNOVATION
Britannia Industries Limited’s latest campaign highlights its recyclable packaging by turning trees into creative partners. Instead of treating branches as billboard obstacles, the...
LAY’S MINI STIX: PEPSICO INDIA’S BOLD NEW SNACK INNOVATION
PepsiCo India has launched Lay’s Mini Stix, a new stick-format snack combining the brand’s potato base with fusion-style masala flavours. Featuring Lay’s first...
