Case Studies
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
L’ORÉAL SECURES GUCCI BEAUTY AND CREED IN €4 BILLION LUXURY EXPANSION
L’Oréal has struck a €4 billion deal to acquire Gucci Beauty and Creed from Kering, strengthening its luxury portfolio. The move deepens L’Oréal’s...
CARATLANE’S ‘DANCING HEARTS’ FILM LETS LOVE SPEAK THROUGH MOVEMENT
CaratLane’s new film ‘Dancing Hearts’, captures the rhythm of modern love through dance. The narrative unfolds with hesitations, joy, and quiet certainty, culminating...
THE STRATEGIC LANGUAGE OF COLOUR: PANTONE’S PALETTE FOR SPRING SUMMER 2027
Pantone’s Spring Summer 2027 colour direction reveals how hues transcend aesthetics to become a language of identity, trust, and emotional resonance. From creamy...
INDIA FINDS ITS GROOVE WITH SKECHERS HOTSHOTS
India’s streets have always carried a rhythm, from wedding shehnais to brass bands weaving through markets. Now Skechers Hotshots invites the nation to...
ARDBEG UNLEASHES HISTORIC TEN YEARS OLD CASK STRENGTH
Ardbeg has unveiled its long-awaited Ten Years Old Cask Strength, bottled at a fiery 61.7% ABV. Crafted under Master Distiller Dr Bill Lumsden,...
MAHINDRA THAR ROXX-STAR EDITION: A DIRECTOR’S CUT THAT DARES THE IMPOSSIBLE
Mahindra Automotive’s Thar Roxx-Star Edition, fronted by Abhay Deol, is a cinematic triumph born of trust, craft, and teamwork. Directed by Koushik Sarkar...
THE CREATOR ECONOMY GROWS UP: FROM VANITY TO VALUE IN 2026
As brands recalibrate their marketing playbooks, the creator economy has shifted from experimental spend to strategic imperative. A new industry report by Ogilvy...
