Case Studies
NISSAN UNVEILS ALL-NEW GRAVITE, SIGNALLING FRESH GROWTH PUSH IN INDIA
Nissan Motor India has launched the all-new Gravite, a locally manufactured 7-seater MPV priced at ₹5.65 lakh (introductory). Built in Chennai, the Gravite...
MAESTRO SIGNATURE XO UNVEILS A BOTTLE THAT EMBODIES THE ART OF SLOW INDULGENCE
Maestro Signature XO introduces a sculpted, amber-hued bottle designed to mirror the richness and layered complexity of its spirit. With refined lines, substantial...
ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY IN ENERGY AISLE
Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles,...
NIPPON TV LAUNCHES VIRAL POCKET TO CAPTURE THE EXPLOSIVE RISE OF VERTICAL MICRODRAMAS
Nippon TV has launched Viral Pocket, a new division focused on vertical video and microdramas, following the viral success of titles like We...
DASUN YATAWARA JOINS DILMAH TEA AS INTERNATIONAL BRAND LEAD
Summary: Dasun Yatawara has joined Dilmah Tea as International Brand Lead, marking a strategic move for the purpose-driven Sri Lankan tea brand. With...
PIZZA HUT BOWLS OVER FANS WITH OVAL ‘CRAFTED FLATZZ’ IN CRICKET-POWERED CAMPAIGN
Pizza Hut has unveiled Crafted Flatzz, an oval-shaped reimagination of pizza, backed by a cricket-themed campaign featuring Shivam Dube, Varun Chakravarthy and Harshit...
DON PAPA RUM UNVEILS BOLD REDESIGN WITH DIAGEO’S BIGGEST GLASS LIGHT-WEIGHTING TO DATE
Don Papa Rum introduces a striking new bottle design that brings the wildlife of the Philippines to life through engraved storytelling and hidden...
GLENFIDDICH UNVEILS PACKAGING REFRESH AS IT EMBARKS ON “NEXT CHAPTER”
William Grant & Sons has announced a packaging refresh for Glenfiddich, its flagship single malt, ahead of a global rollout in April. Retaining...
