Case Studies
MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN
Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile...
PETAL & STEM BLOSSOMS WITH A BRAND ROOTED IN FRIENDSHIP AND SEASONALITY
Petal & Stem, a florist founded by two friends, has unveiled a warm and cohesive brand identity rooted in seasonal British blooms. Through...
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
INDIA BREAKS GROUND ON HCL-FOXCONN CHIP PLANT, SIGNALLING TECHADE AMBITIONS
Prime Minister Narendra Modi participated virtually in the groundbreaking of the HCL-Foxconn semiconductor unit in Uttar Pradesh, calling it a milestone in India’s...
FABINDIA: WEAVING INDIA’S HERITAGE INTO CONTEMPORARY LIVING
Since 1960, Fabindia has been India’s largest platform connecting artisans with consumers through handcrafted, environmentally sensitive products. By blending traditional craft with modern...
AURELIA TURNS UP THE HEAT FOR SPRING SUMMER ’26 WITH #HAMESHATRENDING, STARRING ANANYA PANDAY
Aurelia, the contemporary ethnicwear label from Aditya Birla Fashion and Retail Limited, is rewriting the rules of everyday Indian fashion with the launch...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
