Case Studies
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
INDIA BREAKS GROUND ON HCL-FOXCONN CHIP PLANT, SIGNALLING TECHADE AMBITIONS
Prime Minister Narendra Modi participated virtually in the groundbreaking of the HCL-Foxconn semiconductor unit in Uttar Pradesh, calling it a milestone in India’s...
FABINDIA: WEAVING INDIA’S HERITAGE INTO CONTEMPORARY LIVING
Since 1960, Fabindia has been India’s largest platform connecting artisans with consumers through handcrafted, environmentally sensitive products. By blending traditional craft with modern...
AURELIA TURNS UP THE HEAT FOR SPRING SUMMER ’26 WITH #HAMESHATRENDING, STARRING ANANYA PANDAY
Aurelia, the contemporary ethnicwear label from Aditya Birla Fashion and Retail Limited, is rewriting the rules of everyday Indian fashion with the launch...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
MCVITIE’S JOY FINDS A RAMADAN HOME ON THE DESSERT TABLE WITH TORTINA COLLABORATION
This Ramadan, McVitie’s Joy partnered with Tortina to reimagine its beloved biscuit into premium desserts. The collaboration produced limited-edition creations—Caramel Toffee To Die...
VANAHA GIN EXPANDS ITS FOREST-TO-BOTTLE LEGACY ACROSS INDIA
Vanaha Gin, Revelry Distillery’s award-winning artisanal spirit, is expanding into Rajasthan, Haryana, and Pondicherry after earning five global honours, including a Master Medal...
