Case Studies
HARLEY-DAVIDSON UNVEILS 2026 CVO LINEUP, REDEFINING SUPER-PREMIUM MOTORCYCLING
Harley-Davidson has introduced its 2026 CVO portfolio, a collection of five limited-production motorcycles that embody the brand’s highest standards of design, technology, and...
THE SHOUT GROUP & GUARDIAN MALAYSIA REDEFINE ‘ONG’ THIS CHINESE NEW YEAR
‘Stay ONG in Health and Radiance’is a 4-episode micro-drama that reimagines festive fortune through guardian Malaysia’s health and beauty pillarsKuala Lumpur, 19 February...
JIDVEI UNVEILS XO BRANDY WITH REFINED VISUAL IDENTITY
Romanian wine producer Jidvei has launched its first premium brandy, Jidvei XO, marking a milestone in its portfolio. Design studio 43oz.com crafted the...
KINGFISHER JINGLE SECURES SOUND MARK PROTECTION
United Breweries Limited has obtained sound mark registration for its iconic Kingfisher jingle, “Oo la la la la le o”. First used in...
NISSAN UNVEILS ALL-NEW GRAVITE, SIGNALLING FRESH GROWTH PUSH IN INDIA
Nissan Motor India has launched the all-new Gravite, a locally manufactured 7-seater MPV priced at ₹5.65 lakh (introductory). Built in Chennai, the Gravite...
MAESTRO SIGNATURE XO UNVEILS A BOTTLE THAT EMBODIES THE ART OF SLOW INDULGENCE
Maestro Signature XO introduces a sculpted, amber-hued bottle designed to mirror the richness and layered complexity of its spirit. With refined lines, substantial...
ALANI NU ENERGY DROPS ‘CHERRY BOMB,’ ITS FIRST COLA-INSPIRED FLAVOUR, SIGNALLING BOLD NEW PLAY IN ENERGY AISLE
Celsius-owned and PepsiCo-distributed Alani Nu Energy has unveiled Cherry Bomb, its first cola-inspired flavour. The launch marks a strategic expansion beyond fruit-forward profiles,...
NIPPON TV LAUNCHES VIRAL POCKET TO CAPTURE THE EXPLOSIVE RISE OF VERTICAL MICRODRAMAS
Nippon TV has launched Viral Pocket, a new division focused on vertical video and microdramas, following the viral success of titles like We...
