Case Studies
DALMORE UNVEILS 17-YEAR-OLD ADDITION TO PRINCIPAL COLLECTION
Dalmore Distillery has expanded its Principal Collection with a new 17-Year-Old single malt Scotch whisky. Bottled at 42% ABV, the expression is matured...
JOE & THE JUICE PARTNERS WITH ADITYA BIRLA GROUP TO ENTER INDIA IN 2026
Joe & The Juice, the global juice and coffee bar chain, is set to debut in India through a strategic partnership with Aditya...
HINDUSTAN UNILEVER POSTS STEADY GROWTH AMID SIGNS OF RECOVERY
Hindustan Unilever reported a 6% revenue growth and 4% underlying volume growth in the December 2025 quarter, signalling early recovery in demand. CEO...
CADBURY SILK WRAPS VALENTINE’S DAY IN PURPLE INDULGENCE
Cadbury Silk’s Valentine’s Day OOH campaign turned cityscapes into a canvas of indulgence, painting them in its signature purple. With hoardings declaring “Wrapped...
LIBAS STEPS BEYOND FASHION WITH PERFUME LAUNCH, INTRODUCING CHASE AND FLING
Libas, India’s ultrafast fashion leader, has entered the fragrance market with its debut perfumes, Chase and Fling. Priced at Rs 999, the range...
RUDHIRA: THE DRAM CLUB’S BOLD FIRST STEP INTO RARE WHISKY EXPLORATION
Rudhira, the inaugural release of The Dram Club’s Cask Exploration Series, is a rare Indian single malt born from collaboration with Piccadily Distilleries...
DONNA BEER FINDS ITS PLACE AT DELHI’S TABLE
Donna Beer has launched in Delhi, bringing its malty, medium-bodied lager to a city defined by conversation and composure. Brewed with Himalayan water...
RELIANCE CONSUMER PRODUCTS EXPANDS HEALTH FOODS PORTFOLIO WITH MANNA ACQUISITION
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has acquired Southern Health Foods Pvt Ltd, makers of the Manna brand....
