Case Studies
LACOSTE MAKES WAVES AT AUSTRALIAN OPEN WITH FLOATING TENNIS CLUB ON YARRA RIVER
Skipping traditional ads during the Australian Open, Lacoste built a floating tennis club on Melbourne’s Yarra River. Blending sport, culture, and lifestyle without...
BLACK DOG NAMES EMILIA CLARKE AS NEW GLOBAL FACE IN CAMPAIGN CELEBRATING THE ART OF THE PAUSE
Black Dog has named Emilia Clarke as the new face of the brand, launching a campaign built around the idea of “Savor” and...
DUBAI LAUNCHES ‘DUBAI CYCLING PASS’ TO PROMOTE ACTIVE LIVING AND SPORTS TOURISM
Dubai has introduced the Dubai Cycling Pass, a new initiative by GDRFA in partnership with tourism and sports authorities to encourage healthy living...
HIMMALEH SPIRITS UNVEILS DARMA, A PREMIUM HIMALAYAN-INSPIRED BLENDED WHISKY
Himmaleh Spirits has launched Darma, a premium blended whisky crafted from Indian whisky, select Scottish malts and a touch of bourbon influence. Positioned...
Honda Redesigns Iconic “H” Logo as It Accelerates Electrification Strategy
Honda has unveiled its first major logo redesign since 1981, introducing a borderless, widened “H” inspired by 1960s branding and symbolising “two outstretched...
MERCEDES-BENZ AND BINGHATTI TO BUILD BRANDED CITY IN DUBAI
Mercedes-Benz and developer Binghatti have unveiled Mercedes-Benz Places | Binghatti City, the world’s first Mercedes-Benz branded city in Dubai’s Meydan district. Spanning nine...
SAMSUNG INDIA LAUNCHES MAJOR MEDIA REVIEW
Samsung India has initiated a multi-agency media pitch after more than a decade with IPG-owned Lodestar. The nearly ₹300-crore mandate spans media planning...
PELOSTUDIO REFINES AUTONE’S BRAND FOR LUXURY-LED RETAIL TECH
AI retail platform Autone has unveiled a new brand identity by Pelostudio to better engage premium and luxury-focused partners. The redesign spans identity,...
