Case Studies
SEVEN ISLANDS PURE MALT WHISKY PUTS INDIA ON THE GLOBAL INNOVATION MAP
Tilaknagar Industries’ Seven Islands Pure Malt Whisky has been ranked #12 globally, #5 among whiskies, and #1 from India in The Spirits Business’...
CAMPARI SODA’S COSMIC JOURNEY: HOW AN APERITIF CAPTURED ITALY’S SPIRIT IN THE SIXTIES
Småland beer from Åbro Bryggeri has unveiled its first major branding refresh since its 2003 launch. Love Mondays Branding has reimagined the packaging...
JÄGERMEISTER REINVENTS ITS RITUAL WITH FINGER MITTENS
Jägermeister has launched a playful campaign introducing Finger Mittens, tiny gloves that protect fingers while enjoying shots at the brand’s signature -18°C. Combining...
BHIMA JEWELLERY MARKS 100 YEARS WITH A FRAGRANT CELEBRATION OF TRUST AND TRADITION
Bhima Jewellery’s centenary celebration blended tradition with innovation, introducing a sandalwood-scented newspaper campaign in Karnataka. Symbolizing purity and timeless comfort, the initiative reflected...
AIR CANADA CAPTURES A CHAMPION’S COMEBACK
Air Canada’s latest campaign, Tyler’s Walk, directed by Kevin Foley, celebrates the resilience of Canadian Para ice hockey captain Tyler McGregor. The emotive...
DIAGEO’S UNITED SPIRITS BOOSTS STAKE IN ZERO-ALCOHOL BRAND SOBER WITH STRATEGIC INVESTMENT
United Spirits Ltd., owned by Diageo, has increased its stake in V9 Beverages—the company behind zero-alcohol brand Sober—from 15% to 25%. The ₹3.20...
L’OREAL TO INVEST ₹3,500 CRORE IN HYDERABAD’S BEAUTY TECH HUB
L'Oreal is setting up its Global Capability Centre (GCC) in Hyderabad, investing ₹3,500 crore by 2030 and creating 2,000 high-skilled jobs in AI,...
BURGER KING’S 70-YEAR FLAME BURNS AS A LOVE STORY
For its 70th anniversary, Burger King surprised the industry by spotlighting seniors instead of Gen Z, reframing longevity as a tender love story...
