Case Studies
AIR INDIA’S ‘VISTA’: HOW A BOLD REBRAND BECAME THE FACE OF A NEW AVIATION ERA
Three years after its unveiling, Air India’s ‘Vista’ identity has come to define its transformation under the Tata Group. Designed by FutureBrand, the...
RYL TEA TAPS CANDY NOSTALGIA WITH JOLLY RANCHER-INSPIRED ICED TEA RANGE
Ryl Tea has partnered with The Hershey Company to launch a new range of sweetened, polyphenol-rich iced teas inspired by Jolly Rancher flavours....
NISSAN SRI LANKA FUELS APRIL WITH EXCLUSIVE CUSTOMER REWARDS
Nissan Sri Lanka, represented by Associated Motorways (AMW), is offering customers up to LKR 125,000 worth of free fuel this April on the...
COCA-COLA UNVEILS ‘UNCANNED EMOTIONS’ FOR FIFA WORLD CUP 2026
Coca-Cola has launched ‘Uncanned Emotions’, its second global brand film for the FIFA World Cup 2026. Developed by WPP OpenX and led by...
KALYAN JEWELLERS REIMAGINES TEMPLE JEWELLERY WITH NIMAH CAMPAIGN
Featuring Sreeleela and Kalyani Priyadarshan and directed by Priyadarshan, Kalyan Jewellers’ Nimah campaigns through a cinematic narrative rooted in the idea of “A...
KERALA STARTUP BRINGS IRON MAN-INSPIRED BIONICS TO INDIA
Kerala’s Bendita Bionics, founded by Rover C Joseph and Ashik Ansary, is pioneering affordable, AI-powered prosthetic arms and motorised elbows. Inspired by Iron...
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
