Case Studies
NIKKA WHISKY CHARTS GLOBAL COURSE WITH FRONTIER EXPRESSION
Nikka Whisky, owned by Asahi Group Holdings, is launching its new expression, Nikka Frontier, internationally after debuting in Japan last October. Inspired by...
UNITED COLORS OF BENETTON UNVEILS SS26 CAMPAIGN WITH RISING STARS
United Colors of Benetton’s Spring Summer 2026 campaign continues the brand’s evolution, spotlighting fresh talent and youthful energy. Featuring Juan Perales of Olympo...
RAJAMOULI’S VARANASI REWRITES BRAND PLAYBOOK WITH GLOBAL INTEGRATION DEAL
SkyBlue Cinematix secures exclusive global brand integration rights for S.S. Rajamouli’s upcoming film Varanasi*, centralising placements under a single mandate. The move aims...
ASIAN PAINTS UNVEILS HUMOROUS DAMP PROOF CAMPAIGN WITH RANBIR KAPOOR
Asian Paints has launched a witty new campaign for its Damp Proof solution, tackling India’s extreme weather challenges with humour and reliability. Featuring...
HAR MEHFIL KI JAAN: THUMS UP’S RAMADAN AD CELEBRATES BOLD FLAVOURS
Thums Up’s latest Ramadan ad features its chilled bottle on an iftar spread of biryani and nihari, with the line “Har Mehfil ki...
DABUR’S ‘MISWAKNAMA’ REIMAGINES ORAL CARE THROUGH CULTURE, TRAVEL AND DIGITAL STORYTELLING
Dabur has unveiled ‘Miswaknama’, an influencer-led digital initiative for Dabur Meswak Toothpaste that explores the cultural and geographical roots of Miswak across India....
BLINKIT TURNS EXAM STRESS INTO STREET SMARTS WITH REVISION-THEMED BILLBOARDS
Blinkit has transformed outdoor advertising into clever revision aids during exam season, using formula-led billboards to engage students. Blending humour with cultural relevance,...
ADOBE AND NVIDIA UNITE TO REDEFINE CREATIVE WORKFLOWS THROUGH AI INNOVATION
Adobe and NVIDIA have announced a strategic partnership to transform creative and marketing workflows using AI. By combining Adobe’s creative tools with NVIDIA’s...
