Case Studies
SIERRA TEQUILA TARGETS EUROPEAN TRAVEL RETAIL WITH SLEEK NEW LAUNCH
Sierra Tequila has entered Europe’s travel retail market with a redesigned 100% agave range, debuting across Heinemann airport stores. Produced in Mexico’s Jalisco...
BASTION BRANDS TURNS A PAGE AS DAN KING TAKES THE HELM IN HAVAS HEALTH TRANSITION
Havas Group ANZ has confirmed a leadership transition at Bastion Brands, with founder Simon Davies stepping aside and Executive Director Dan King promoted...
CITADELLE ZERO: MAISON FERRAND’S BOLD STEP INTO THE NO-ALCOHOL FUTURE
Maison Ferrand has unveiled Citadelle Zero 0.0, its first non-alcoholic spirit crafted from 19 botanicals. Parisian studio Tonevo created a split-screen campaign to...
BAUDUCCO REMOVES BREAD TO PROVE ITS ESSENTIAL ROLE IN BOLD NEW CAMPAIGN
Bauducco has launched a provocative campaign stripping bread from classic foods to highlight its importance. Created by Ampfy, the initiative spans OOH, digital,...
WHEN VISION MEETS VIBRATION: MANOJ PARAMAHAMSA’S NIKON ZR SYMPHONY
Cinematographer and indie filmmaker Manoj Paramahamsa, celebrated for his mastery of light and lens, has unveiled a striking new project shot on the...
PERNOD RICARD AND BROWN-FORMAN IN MERGER TALKS
Pernod Ricard and Brown-Forman are reportedly in merger talks, aiming to counter declining sales and global trade pressures. The deal would unite the...
WHISKY DAY TOASTS INDIA’S GROWING SPIRIT CULTURE
International Whisky Day, observed every 27 March, has evolved into a global celebration of tastings, events, and gatherings. In India, the culture of...
Primark Leans into High-Fashion Fantasy with ‘Shockingly Chic’ Spring Campaign
Primark’s new ‘Shockingly Chic’ campaign redefines affordable fashion with a playful, high-fashion twist. Created by VCCP, the integrated push spans multiple platforms and...
