Case Studies
MONSTER MAYHEM MEETS SAFE SEX IN FOUR SEASONS CONDOMS’ AI-POWERED GEN Z CAMPAIGN
Independent agency Emotive and AI production studio AiCandy Australia have launched a provocative new campaign for Four Seasons Naked Condoms, using cinematic monster storytelling to confront rising Sexually Transmitted Infection (STI) rates among Gen Z Australians. Built for...
R FOR RABBIT CELEBRATES STRENGTH IN MOTHERHOOD WITH NEW CAMPAIGN
R for Rabbit’s Mother’s Day campaign “Tough Moms Need Strong Support” celebrates the courage of mothers who stay firm amid pressure and judgment....
MOUNTAIN DEW CELEBRATES HERITAGE WITH ‘AMERICAN DEW’ SUMMER EDITION
PepsiCo has unveiled ‘American Dew’, a limited-edition summer redesign for Mountain Dew, honouring its Tennessee origins and the United States’ 250th anniversary, supported by a...
KURKURE REINVENTS ITS CRUNCH WITH JOWAR PUFFS TWIST
Kurkure has introduced Jowar Puffs, blending its signature masala flavour with the nutritional appeal of jowar. The new offering reflects evolving consumer tastes...
BMW PREPARES REFRESH FOR I7 WITH NEUE KLASSE INFLUENCE
BMW is readying a significant refresh for its flagship i7 electric sedan, adopting Neue Klasse‑inspired styling and broader technology updates. The move aims...
BLANC PESCADOR 0.0 REIMAGINES SPARKLING WINE FOR A NEW ERA OF MINDFUL ENJOYMENT
Blanc Pescador 0.0 introduces an alcohol-free extension that preserves the brand’s Mediterranean identity while appealing to evolving consumer habits. Developed with Celler del...
FRECKLE BRINGS PLAYFUL CREATIVITY TO DPD SOUTH AFRICA
Freckle has unveiled a light-hearted campaign for new client DPD South Africa, celebrating humour and spontaneity. Beyond the laughs, the campaign also highlights...
PERNOD RICARD’S RTD PORTFOLIO POWERS GLOBAL GROWTH
Pernod Ricard’s ready-to-drink portfolio has achieved an average annual growth of +33% over the past three years, driven by disciplined innovation, strong brand...
