Marketing
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH TRANSFORMATION PUSH
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise,...
RAKTIM DAS RETURNS TO LEAD ZEE MEDIA AS CEO, SIGNALS BOLD DIGITAL REINVENTION
Zee Media Corporation Limited has appointed Raktim Das as its new CEO, marking a strategic push towards digital expansion and innovation. With over...
SAUMITRA SRIVASTAVA TAKES THE HELM AS DIRECTOR (MARKETING) AT INDIAN OIL CORP LIMITED
Indian Oil Corporation Limited (IOCL) has made a significant leadership move, appointing Saumitra Srivastava as its Director (Marketing). With a career spanning over...
WPP AND GOOGLE’S $400 MILLION PARTNERSHIP: REWRITING THE DNA OF CONTEMPORARY MARKETING
WPP and Google have entered a five-year, $400 million AI partnership to transform global marketing with real-time hyper-personalisation, rapid asset creation, and privacy-first...
A MARKETING POWERHOUSE MEETS A GLOBAL ICON: JILL KRAMER JOINS MASTERCARD AS CMO
Mastercard is turning a new page in its marketing story — and it’s a powerful one. Jill Kramer, the creative force behind Accenture’s...
Sindhuu Govindarajan Joins Tata Consumer Products as Marketing VP, Marking Strategic Leadership Change in FMCG Category
At a time when Tata Consumer Products is rapidly accelerating its presence in the food and beverages market and boldly stepping up competition...
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion
Revealing its new creative platform and campaign - ‘Go Somewhere’ - Webjet hits refresh on its brand identity, positioning, and product suite, driving...
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats,...
