Communication
ESTÉE LAUDER HANDS GLOBAL MEDIA MANDATE TO WPP IN LANDMARK CONSOLIDATION
The Estée Lauder Companies Inc. has appointed WPP as its global media agency, consolidating work previously split across multiple firms. The beauty giant,...
HOLMANDESIGN REPOSITIONS KOIT AS A RELATIONSHIP MANAGER FOR INTENTIONAL CONNECTION
HolmanDesign has crafted a strategic brand identity for Koit, a dating app reimagined as a relationship manager. Led by former Amazon executive Miller...
FRACSPACE ELEVATES SRI LANKA’S LUXURY LANDSCAPE WITH ALTAIRA LAUNCH
Fracspace marked its entry into Sri Lanka with the grand unveiling of Altaira, an ultra-luxury hillside development in Colombo. The launch showcased 40...
LACOSTE STEPS INTO LUXURY HOSPITALITY WITH PARIS CAFÉ
Lacoste has opened its first café in Paris, signalling a bold move into luxury hospitality. With 60% of global luxury spending now focused...
SARVAM AI UNVEILS LANDMARK LANGUAGE MODELS TO DRIVE INDIA’S SOVEREIGN AI AMBITIONS
Bengaluru-based startup Sarvam AI has launched two large language models—a 30-billion-parameter system and a 105-billion-parameter system—at the India AI Impact Summit in Delhi....
KOTEX SERVES BOLD NEW VISION WITH ‘OWN YOUR FLOW’
Kotex has unveiled its global brand platform ‘Own Your Flow’ with a striking anthem film directed by Juan Cabral. Using tennis as a...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
