Creative Shop
MARK BERETTA BIDS EMOTIONAL FAREWELL TO SUNRISE AFTER 22 REMARKABLE YEARS
Mark Beretta signed off from Sunrise after 22 years, thanking Seven’s leadership, production crews, athletes and, most of all, loyal viewers who “treated...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely...
Le Creuset Marks 100 Years by Partnering with Pantone to Celebrate Iconic Flame Colour
Le Creuset is celebrating 100 years of colour innovation by partnering with the Pantone Color Institute to honour its iconic Flame shade and...
NATIONAL GEOGRAPHIC’S ‘AFRICA’S DEADLIEST’ PRINT CAMPAIGN CAPTURES THE WILD IN ITS RAWEST FORM
National Geographic has unveiled a striking new print campaign for Africa’s Deadliest, a celebrated wildlife series that explores the fiercest and most fascinating...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE TECH SECTOR
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive...
ITV DIGITAL LAUNCHES BLINK, A YOUTH-LED DIGITAL PLATFORM FOR GEN Z STORYTELLING AND CULTURE
ITV Digital has launched Blink, a creator-driven digital platform aimed at Gen Z, offering interactive entertainment, sports, and lifestyle content. With over 69,000...
IMEDITATE PARTNERS WITH OBLONG TO TELL PEOPLE THEY DON’T NEED TO THINK SO MUCH
Meditation brand Imeditate has teamed up with Justin Ruben’s Oblong Creative to launch a new campaign encouraging Australians to stop overthinking and start...
TRINITYP3 TURNS ITS AGENCY REGISTER INTO SELF-SERVE AI PITCH ENGINE — GIVING MARKETERS DIRECT CONTROL
TrinityP3 has launched an AI-powered self-serve platform that lets marketers directly generate tailored agency shortlists from its long-running Agency Register. Powered by Anthropic’s...
