Creative
WPP AND ADOBE EXPAND PARTNERSHIP TO HARNESS AGENTIC AI FOR MARKETING TRANSFORMATION
WPP and Adobe have deepened their global partnership to deliver integrated agentic AI solutions for brands, combining Adobe’s generative AI and orchestration tools...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
THE STRATEGIC LANGUAGE OF COLOUR: PANTONE’S PALETTE FOR SPRING SUMMER 2027
Pantone’s Spring Summer 2027 colour direction reveals how hues transcend aesthetics to become a language of identity, trust, and emotional resonance. From creamy...
BRUSHSTROKES OF RHYTHM: TORO PINTO REINTRODUCES CALEÑO WITH A BOLD SOUTH AMERICAN PULSE
Toro Pinto has reintroduced Caleño, the South American-inspired non-alcoholic spirits brand, across the UK and Europe with vibrant brushstroke packaging that captures rhythm...
HAMSTER AND HAMMER’S TROPICAL VISION FOR DULCIS PINEAPPLE
Hamster and Hammer’s packaging design for Dulcis Tropical Delights candied pineapple bites transforms a simple snack into a premium indulgence. With hand-drawn bird...
SWIGGY TURNS SANKRANTI HOARDING INTO FESTIVAL-THEMED ENGINEERING HACK, UPSTAGING RIVAL ZOMATO
Swiggy’s Sankranti hoarding doubled as a clever engineering solution, using mandatory wind-pressure holes as kite details in its festive design. The creative move...
TI CED WARMS WINTER IN PARIS WITH A BOLD, COLOUR-DRIVEN BRAND REDESIGN
Iconic French rhum arrangé brand Ti CED has unveiled a vibrant new visual identity, unifying its portfolio through colour, clarity and conviviality. Structured...
