International News
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
ESTÉE LAUDER HANDS GLOBAL MEDIA MANDATE TO WPP IN LANDMARK CONSOLIDATION
The Estée Lauder Companies Inc. has appointed WPP as its global media agency, consolidating work previously split across multiple firms. The beauty giant,...
ABSOLUT X TOMORROWLAND: HOW A FESTIVAL PARTNERSHIP IS TACKLING LONELINESS
Absolut’s nine-year collaboration with Tomorrowland has grown from a modest partnership into a global initiative using music and culture to drive social change....
THE STRATEGIC LANGUAGE OF COLOUR: PANTONE’S PALETTE FOR SPRING SUMMER 2027
Pantone’s Spring Summer 2027 colour direction reveals how hues transcend aesthetics to become a language of identity, trust, and emotional resonance. From creamy...
INVNT AND LINKEDIN UNITE HR LEADERS IN APAC TO SHAPE AI-DRIVEN FUTURE OF WORK
INVNT partnered with LinkedIn to deliver Talent Connect Sessions across Singapore and India, engaging over 1,100 HR leaders in critical conversations on AI...
HOLMANDESIGN REPOSITIONS KOIT AS A RELATIONSHIP MANAGER FOR INTENTIONAL CONNECTION
HolmanDesign has crafted a strategic brand identity for Koit, a dating app reimagined as a relationship manager. Led by former Amazon executive Miller...
FRACSPACE ELEVATES SRI LANKA’S LUXURY LANDSCAPE WITH ALTAIRA LAUNCH
Fracspace marked its entry into Sri Lanka with the grand unveiling of Altaira, an ultra-luxury hillside development in Colombo. The launch showcased 40...
LACOSTE STEPS INTO LUXURY HOSPITALITY WITH PARIS CAFÉ
Lacoste has opened its first café in Paris, signalling a bold move into luxury hospitality. With 60% of global luxury spending now focused...
