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The Algorithm Takes the Wheel: How AI is Redefining the Advertising Agency Playbook
One of the most thrilling and controversial domains of AI assimilation is in the creative department. The heart of an agency's essence has...
INVNT Expands APAC Leadership Amid Regional Growth
INVNT, the global live brand storytelling agency, has announced the appointment of two seasoned industry leaders to its growing regional leadership team: Darren...
Orange Line expands global client roster with major wins in Australia and US
Independent digital marketing agency, Orange Line today announces a significant expansion of its client portfolio, securing new business contracts with several leading global,...
Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion
Revealing its new creative platform and campaign - ‘Go Somewhere’ - Webjet hits refresh on its brand identity, positioning, and product suite, driving...
Havas Media ANZ appoints Mindshare’s Kate O’Ryan-Roeder as CEO
Havas Media ANZ is pleased to announce the appointment of Kate O’Ryan-Roeder as Chief Executive Officer after an extensive search, marking an exciting...
Initiative wins Ear Science Institute Australia
Following a competitive pitch, Initiative has been appointed media agency of record for Ear Science Institute Australia. The partnership will be managed out...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary....
