Luxury & Lifestyle Brands
MERCEDES-BENZ UNVEILS V-CLASS EXTRA LWB, OFFERING A PRIVATE SUITE ON WHEELS
Mercedes-Benz has introduced the V-Class Extra Long Wheelbase, a luxury people mover designed to function as a private mobile suite. Blending spacious design,...
MALAIKA CO-CREATED MAEJOY IN COLLABORATION WITH EXCEED ENTERTAINMENT AND MYNTRA JABONG
Actor and entrepreneur Malaika Arora has launched Maejoy, a lifestyle accessories brand developed with Myntra and Exceed Entertainment. Debuting with over 250 styles across handbags and lab-grown diamond...
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
EDUARDO’S NEGRONI: A WORLD OF INSPIRATION BY BACKBAR STUDIOS
Eduardo’s Negroni, crafted by Backbar Studios, blends narrative, design and flavour into a premium brand experience. Inspired by fictional tales of Eduardo, the...
GAP AND YOUNG MIKO TURN SPRING CAMPAIGN INTO MUSIC-DRIVEN CELEBRATION OF LATIN CULTURE
Gap has partnered with GRAMMY-nominated Latin artist Young Miko for a vibrant spring campaign built around a music video celebrating Latin culture and...
LACOSTE RETURNS TO THE MEDITERRANEAN WITH ORIGINAL AQUA, A FRAGRANCE FILM THAT TURNS A FALL INTO FLIGHT
Lacoste has launched Original Aqua, a woody aquatic fragrance introduced through a cinematic campaign that reimagines the conventions of perfume advertising. Directed by...
FROM PRIVATE LABEL TO AFFORDABLE LUXURY: CARE REINVENTS PERSONAL CARE AT ALBERT HEIJN
Albert Heijn’s exclusive personal care brand Care has undergone a major repositioning led by Brand Potential Benelux. Moving beyond its price-led private label...
DESIGNING THE EDGE OF REASON: M&A CREATIVE AGENCY UNVEILS THE VISIONARY IDENTITY OF CHAPÉU DO LOUCO
M&A Creative Agency has introduced a striking visual identity for Chapéu do Louco, a label inspired by the fine line between logic and...
