TITAN UNVEILS BEYON, INDIA’S EXPANSIVE LABORATORY-GROWN DIAMOND BRAND

Titan Company Limited has launched beYon, a laboratory-grown diamond jewellery brand positioned as one of India’s most expansive entries into the category. With over 1,250 designs across earrings, rings, pendants, necklaces, bracelets, bangles and nosepins, the brand champions everyday adornment, versatility and freedom of self-expression. 

Titan Company Limited has announced the launch of beYon, a new laboratory-grown diamond jewellery brand that marks one of the largest introductions of its kind in India. The debut collection spans more than 1,250 designs, with over 800 available in-store, covering a wide spectrum of cuts including marquise, pear, emerald, radiant, oval, princess, cushion and half-moon, alongside classic solitaires. Crafted in 14-karat and 18-karat BIS hallmarked gold in yellow, white and rose finishes, the pieces are designed for layering, versatility and daily wear.  

Prices begin at Rs 20,000, with a significant proportion of designs concentrated around Rs 1,00,000, positioning the brand as accessible yet aspirational. A dedicated retail presence has been established in Mumbai and Noida, complemented by an international e-commerce platform at beyon.co.in.  

Shyamala Ramanan, Business Head of beYon, described the brand as rooted in the human desire for adornment. “The Y at the heart of our brand is not just a letter — it is one of the oldest human symbols known to us. Arms raised. Not in surrender, but in absolute freedom. That is our promise to every woman who wears beYon — the freedom to give in, completely and without apology, to her desire to adorn herself,” she said.  

Arun Narayan, CEO of Titan’s Jewellery Division, emphasised India’s unique consumer approach. “India has never been an either-or market. It has always been an AND market. Natural diamonds AND laboratory-grown diamonds. Occasion jewellery AND everyday brilliance. beYon exists for that woman — and for everything she desires, all at once,” he noted.  

Revathi Kant, Chief Design Officer at Titan, highlighted the creative potential of laboratory-grown diamonds. “Every cut, every shape, every silhouette in this collection exists because we asked — what can this diamond truly become when the human mind is given complete freedom to imagine?” she said.  

The brand’s identity combines “Be” — to exist fully — and “Yon,” meaning further than the eye can see. Its visual language centres on the colour red and the symbol Y, representing freedom and self-expression, developed in collaboration with Chalk and Chini Creative Services.  

With beYon, Titan expands its jewellery portfolio, which already includes Tanishq, Mia and Zoya, reinforcing its leadership in shaping India’s evolving jewellery landscape.