Chandan Kumar Elevated to General Manager – Marketing at ITC Limited

Chandan Kumar has been promoted to General Manager – Marketing at ITC Limited, marking a significant milestone in his career. With 17 years of experience in the FMCG sector, Kumar has worked on leading brands such as Aashirvaad and Amul. He previously served as Senior Brand Manager at ITC.  

ITC Limited has announced the elevation of Chandan Kumar to General Manager – Marketing, a role that underscores both his long-standing association with the company and his extensive expertise in the fast-moving consumer goods sector. Kumar, who has been with ITC for nearly a decade, steps into the position after serving as Senior Brand Manager, where he played a pivotal role in shaping brand narratives and driving consumer engagement.  

With a career spanning 17 years, Kumar brings a wealth of experience across some of India’s most recognised FMCG brands. His journey includes significant contributions to ITC’s flagship food brand Aashirvaad, where he was instrumental in strengthening its market presence and consumer trust. Prior to joining ITC, Kumar spent over seven years with the Gujarat Cooperative Milk Marketing Federation (GCMMF), the organisation behind Amul, one of India’s most iconic dairy brands. His tenure there provided him with deep insights into brand building, consumer behaviour, and large-scale marketing operations in one of the country’s most competitive categories.  

At ITC, Kumar’s rise reflects both his professional acumen and the company’s commitment to nurturing talent from within. His promotion comes at a time when the FMCG sector is undergoing rapid transformation, driven by evolving consumer preferences, digital disruption, and heightened competition. Kumar’s blend of traditional brand management expertise and modern marketing sensibilities positions him well to steer ITC’s marketing strategies in this dynamic environment.  

Industry observers note that Kumar’s experience across diverse categories – from staples to dairy – equips him with a holistic understanding of consumer needs and market trends. His ability to balance brand heritage with innovation is expected to play a crucial role in ITC’s continued growth, particularly as the company expands its footprint in packaged foods and strengthens its digital-first approach to consumer engagement.  

Kumar’s elevation also highlights ITC’s broader strategy of recognising and rewarding long-term contributions. Having spent nearly a decade with the organisation, his journey exemplifies the company’s emphasis on building leadership pipelines internally. For Kumar, the new role represents both a culmination of years of dedication and an opportunity to shape the future of ITC’s marketing vision.  

As General Manager – Marketing, Kumar will be tasked with driving brand equity, enhancing consumer connect, and ensuring ITC’s diverse portfolio remains competitive in an increasingly fragmented marketplace. His appointment signals ITC’s confidence in his ability to lead the next phase of growth and innovation for one of India’s largest and most diversified conglomerates.