CHOPRA ELEVATED TO SENIOR VICE PRESIDENT AT WPP MEDIA

Kketan Chopra has been promoted to Senior Vice President – WPP Commerce at WPP Media. Having spent four years with the company, he previously served as Head – North, West & East Commerce Lead, overseeing marketplace, retail media and omnichannel commerce across multiple regions.  

Kketan Chopra has been promoted to Senior Vice President – WPP Commerce at WPP Media, marking a significant step in his career within the global communications group. Chopra, who has been with the company for four years, has steadily risen through the ranks, most recently serving as Head – North, West & East Commerce Lead. In this role, he was responsible for driving growth and integration across diverse markets, with a focus on marketplace, retail media and omnichannel commerce.  

His promotion reflects both his track record and WPP Media’s commitment to strengthening its commerce leadership at a time when digital transformation and consumer behaviour are reshaping the industry. Chopra’s remit will now expand to encompass broader strategic responsibilities, aligning WPP Commerce’s capabilities with client needs in an increasingly competitive landscape.  

Previously, Chopra led ecommerce across North and East India, where he played a pivotal role in building solutions that bridged traditional retail with emerging digital platforms. His work spanned marketplace optimisation, retail media strategies and omnichannel commerce initiatives, helping brands navigate the complexities of consumer engagement in a fragmented ecosystem.  

Colleagues describe him as a leader with a sharp understanding of both operational detail and strategic vision. His ability to integrate commerce solutions across regions has been instrumental in positioning WPP Media as a partner of choice for clients seeking to scale their digital and retail presence.  

The promotion also underscores WPP Media’s emphasis on nurturing talent from within. By elevating leaders who have demonstrated impact across multiple markets, the company aims to reinforce its competitive edge in commerce, a domain that has become central to client growth strategies. Chopra’s experience across marketplace dynamics and retail media is expected to bring fresh momentum to WPP Commerce’s ambitions.  

Industry observers note that the appointment comes at a time when commerce is no longer a siloed function but a core driver of brand performance. With consumers demanding seamless experiences across online and offline touchpoints, agencies are under pressure to deliver integrated solutions. Chopra’s background in omnichannel commerce positions him well to lead this charge, ensuring that WPP Media continues to deliver value in a rapidly evolving environment.  

As Senior Vice President – WPP Commerce, Chopra will be tasked with shaping the next phase of growth for the division, building on his proven expertise and the company’s global resources. His promotion signals WPP Media’s intent to deepen its commerce capabilities and strengthen its leadership bench in India and beyond.