FABLETICS STEPS INTO INDIA WITH RELIANCE BRANDS

US activewear label Fabletics has partnered with Reliance Brands Limited to launch in India, opening its first store at DLF Promenade, New Delhi, with Mumbai to follow. The omnichannel rollout will include e-commerce and experiential formats, bringing fashion-forward performance wear to India’s growing athleisure market.

Fabletics, the Los Angeles-born activewear brand, is making its long-awaited entry into India through a strategic partnership with Reliance Brands Limited (RBL). Announced on Wednesday, the collaboration will see the label launch simultaneously online and offline, beginning with a flagship store at DLF Promenade in Vasant Kunj, New Delhi, followed shortly by a second outlet in Mumbai.  

Under the agreement, RBL will build and operate Fabletics in India through an omnichannel model that spans standalone stores, e-commerce and experiential retail formats. The approach pairs Fabletics’ global product line with RBL’s proven expertise in scaling international names across the Indian market.  

Founded in 2013, Fabletics has carved out a distinctive niche in the activewear sector by blending performance fabrics with fashion-forward design. What began as an online-first startup has since grown into a global omnichannel player with more than 125 stores worldwide. Along the way, the brand has collaborated with high-profile celebrities including Khloé Kardashian and comedian Kevin Hart, cementing its reputation as a label that bridges performance and pop culture.  

The timing of the India launch is significant. Activewear has increasingly moved beyond the gym, with consumers seeking clothing that performs well without compromising on style. Fabletics’ arrival underscores this shift, offering apparel designed to work both in and out of the gym. The range for India will include men’s and women’s activewear for training, running, yoga, Pilates and everyday wear, combining proprietary fabrics with fashion-led design.  

Sumeet Yadav, Head of Reliance Brands Limited, highlighted the cultural transformation driving demand. “India is undergoing an incredible transformation, driven by young consumers embracing movement, mindfulness, and athleisure as essential to their everyday lives. As we looked to expand our activewear portfolio, Fabletics stood out for its distinctive approach to making fashion-forward design accessible and built for everyday wear, making it a natural fit for the evolving Indian market. We’re excited to bring Fabletics to India and see considerable opportunity to introduce the brand to a new generation of active consumers,” he said.  

Meera Bhatia, President of Fabletics, emphasised the brand’s international ambitions. “India represents an important next step in Fabletics’ international growth. We built Fabletics around the idea that consumers shouldn’t have to choose between performance, style and value, and we see that proposition resonating strongly with the way India’s active consumer is evolving. Reliance Brands combines deep market understanding with an ability to build global brands for India, making them the right partner for our long-term ambitions in the market.”  

The launch also marks RBL’s second major brand introduction in India this August, following the announcement of SKIMS’ entry into the market. Together, the moves signal RBL’s intent to strengthen its portfolio in lifestyle and fashion categories that resonate with younger, aspirational consumers.  

With its debut in New Delhi and Mumbai, Fabletics is laying the groundwork for wider expansion across India. By combining performance-driven innovation with accessible design, the brand aims to capture the imagination of a market increasingly defined by its embrace of athleisure as everyday wear.