GARGASH AUTO APPOINTS IPROSPECT TO DRIVE UAE GROWTH

Gargash Auto has named iProspect, a dentsu company, as its media agency of record following a competitive pitch. The partnership will see iProspect lead digital and out-of-home media strategy across the UAE, with the first campaign launching on 1 April 2026, marking a new phase of growth for Gargash.  

Gargash Auto, a key division of one of the UAE’s longest-established business enterprises, has appointed iProspect as its agency of record to spearhead its next phase of growth. The decision follows a competitive pitch process and signals Gargash’s intent to strengthen its media presence through a blend of digital and out-of-home strategies.  

Under the new partnership, iProspect, part of dentsu, will oversee media strategy, planning and activation across the UAE. The first campaign is scheduled to launch on 1 April 2026, setting the tone for a future-facing approach that aligns with Gargash Auto’s ambitions in a rapidly evolving automotive market.  

Maya Tayara, Managing Director of iProspect MENA, emphasised the agency’s expertise in the automotive sector and its ability to translate audience insights into measurable business outcomes. “iProspect and dentsu bring deep experience in the automotive vertical, where success is defined by how efficiently we convert attention into demand,” she said.  

Tayara added that the agency’s focus with Gargash Auto would be on identifying demand, building smarter audiences, and activating campaigns with precision to deliver tangible business impact. “We’re proud to be partnering with a brand that combines a strong heritage in the UAE market with a clear ambition to evolve through smarter, future-facing media,” she noted.  

The appointment reflects Gargash Auto’s commitment to innovation and its recognition of the importance of media in shaping consumer engagement. With iProspect’s proven track record in leveraging data-driven insights and creative execution, the collaboration is expected to enhance Gargash’s visibility and competitiveness in a market where automotive brands are increasingly defined by their ability to connect meaningfully with audiences.  

For iProspect, the partnership underscores its growing influence in the region and its ability to deliver integrated solutions that bridge traditional and digital platforms. As the UAE automotive sector continues to expand, the collaboration between Gargash Auto and iProspect is poised to set new benchmarks in how media strategy can drive business growth.