JACK IN THE BOX NAMES KATELYN ZBOROWSKI AS CHIEF MARKETING OFFICER

Jack in the Box has appointed former Yum Brands executive Katelyn Zborowski as its new Chief Marketing Officer. Zborowski brings over a decade of brand strategy and marketing experience from Pizza Hut and Taco Bell, signalling a fresh chapter for the fast-food chain’s leadership team.

Jack in the Box has announced the appointment of Katelyn Zborowski as its Chief Marketing Officer, effective immediately. Zborowski joins the company after a decade-long tenure at Yum Brands, where she held senior roles across two of its flagship businesses, Pizza Hut and Taco Bell.  

Most recently, Zborowski served as head of brand strategy and integrated marketing at Pizza Hut, overseeing campaigns that sought to sharpen the chain’s identity in a fiercely competitive market. Prior to that, she spent seven years at Taco Bell, rising to the position of director of brand marketing. Her work there was instrumental in shaping Taco Bell’s distinctive voice and its reputation for bold, youth-oriented campaigns.  

Her move to Jack in the Box comes at a pivotal moment for the San Diego-based company, which has been working to strengthen its brand presence and expand its appeal amid shifting consumer preferences. The appointment underscores Jack in the Box’s ambition to draw on seasoned marketing leadership to reinvigorate its positioning in the fast-food sector.  

Zborowski’s track record at Yum Brands highlights her ability to blend creative storytelling with strategic brand development. At Pizza Hut, she was credited with driving integrated campaigns that balanced heritage with innovation, while her years at Taco Bell saw her contribute to some of the chain’s most memorable marketing initiatives.  

Industry observers note that her appointment reflects Jack in the Box’s intent to compete more aggressively with rivals by sharpening its brand narrative and customer engagement. With her experience in steering large-scale campaigns and her familiarity with the dynamics of fast-food marketing, Zborowski is expected to play a central role in shaping the company’s next phase of growth.  

Jack in the Box’s leadership expressed confidence that her arrival will bring fresh energy to the brand’s marketing efforts. For Zborowski, the move represents an opportunity to apply her expertise to a new challenge, building on her legacy at Yum Brands while helping Jack in the Box carve out a stronger identity in the crowded quick-service restaurant landscape.