JioStar has appointed Prashant Khanna as Head of Sports: Rights, Innovation & Cricinfo Business. In his new role, Khanna will oversee domestic and international sports rights, strategic partnerships, syndication, innovation, and the Cricinfo business, strengthening JioStar’s position in sports media and expanding its influence across global sporting ecosystems.
JioStar has announced the appointment of Prashant Khanna as Head of Sports: Rights, Innovation & Cricinfo Business, a move that underscores the company’s ambitions to consolidate its leadership in sports media and digital innovation. Khanna will be responsible for managing JioStar’s extensive portfolio of domestic and international sports rights, while also spearheading strategic partnerships, syndication opportunities, and innovation initiatives. His remit further extends to overseeing the Cricinfo business, a critical asset in JioStar’s sports ecosystem.
The appointment comes at a time when the sports industry is undergoing rapid transformation, driven by digital consumption, fan engagement, and the growing importance of data-led experiences. By entrusting Khanna with this multifaceted role, JioStar signals its intent to not only secure marquee rights but also to reimagine how sports content is delivered and monetised. His leadership is expected to play a pivotal role in strengthening JioStar’s ability to negotiate and manage rights across cricket, football, and emerging sports categories, while ensuring that innovation remains central to the company’s growth strategy.
Khanna’s oversight of the Cricinfo business highlights JioStar’s commitment to integrating editorial excellence with technological innovation. Cricinfo, long regarded as a trusted destination for cricket fans worldwide, is poised to benefit from enhanced synergies with JioStar’s broader sports portfolio. Under Khanna’s guidance, the platform is expected to evolve into a more immersive, data-rich, and interactive hub, catering to the next generation of sports audiences.
With this appointment, JioStar reinforces its ambition to be at the forefront of sports entertainment, combining rights management with cutting-edge innovation. Khanna’s role will be central to shaping how JioStar leverages its assets to deliver value to fans, partners, and stakeholders, while positioning itself as a global leader in sports media.
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