ATHACHAMAYAM: KERALA’S GRAND PRELUDE TO ONAM
Athachamayam, held annually in Thripunithura near Kochi, heralds the start of Kerala’s ten-day Onam festivities. Rooted in royal tradition, the vibrant procession features...
DABUR ELEVATES BINIT KUMAR TO LEAD MARKETING FOR HEALTH SUPPLEMENTS, HYDRATION AND BABY CARE
Dabur India Limited has announced the elevation of Binit Kumar as Head of Marketing for its Health Supplements, Hydration and Baby Care business....
LAY’S IGNITES SOUTH INDIA WITH FIERY CHILLI INNOVATION
PepsiCo’s Lay’s has unveiled Hot Chips Style Asian Fiery Chilli, inspired by South India’s love for bold, chilli-forward flavours. The campaign by Leo...
SHAKE SHACK TURNS BURGER LAUNCH INTO AI-POWERED SHOUTING CHALLENGE
Shake Shack Middle East launched The Big Shack with the AI-powered Big Shout Challenge, inviting GCC consumers to shout the burger’s name via...
THE GREAT INDIAN MUSICAL: A CULTURAL EPIC RETURNS
On Independence Day, Nita Ambani unveiled the vision behind The Great Indian Musical: Civilization to Nation, a landmark production at the Nita Mukesh...
MIA BY TANISHQ INVITES SISTERS TO CELEBRATE RAKSHA BANDHAN WITH TEARS OF JOY
Mia by Tanishq has unveiled a Raksha Bandhan campaign that captures the essence of sibling bonds with a poignant message: “You know how...
RTD Cocktails Take Centre Stage at UK Festivals
Ready-to-drink cocktails are transforming festival drinking culture in Britain, with spirit-based cans emerging as the standout category. Exclusive partnerships across 27 major festivals...
MOËT & CHANDON SERVES LUXURY IN A CAN AT THE US OPEN
Moët & Chandon has launched The Moët Serve at the US Open, a ready-to-serve champagne format packaged in a tennis ball-style canister. Inspired...
OAKSMITH WHISKY ON TRACK FOR 2M CASES IN INDIA AS SUNTORY SEES GROWTH SURGE
Suntory Global Spirits’ Oaksmith whisky is on course to hit 2m cases in India in 2026, seven years after launch. CEO Greg Hughes...
SAINT LAURENT UNVEILS FALL 2026 CAMPAIGN WITH STAR POWER
Saint Laurent’s Fall 2026 campaign video, directed by Talia Chetrit, stars Connor Storrie, Rosé and Liu Wen, with music by Milli Vanilli. The...
