PARAG MURUDKAR JOINS ADITYA BIRLA SUN LIFE AMC AS HEAD OF MARKETING

Parag Murudkar has been appointed Head of Marketing at Aditya Birla Sun Life Mutual Fund, moving from Aditya Birla Capital’s NBFC business. He will lead marketing, brand and PR, bringing extensive experience from financial services, digital marketing and media. His career spans leadership roles across banks, agencies and media companies.

Parag Murudkar has taken on a new leadership role as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF), marking a significant career move within the Aditya Birla Group. In his new capacity, Murudkar will oversee marketing, brand and public relations for the asset management company, strengthening its positioning in India’s highly competitive mutual fund industry.  

Murudkar transitions to ABSLMF from Aditya Birla Capital’s NBFC business, where he served as Marketing Head. His move reflects a strategic shift from the lending side of financial services to the asset management space, a sector that demands nuanced communication and brand-building to engage investors and drive trust. Announcing the development on LinkedIn, Murudkar described the role as a “New chapter. Bigger canvas,” signalling his enthusiasm for the broader scope and challenges of the mutual fund business.  

With a career spanning over two decades, Murudkar brings a wealth of experience across financial services, digital marketing and media. Before joining Aditya Birla Capital, he was Head – Digital and Emerging Technologies for Fulcrum at Mindshare India, where he specialised in leveraging digital platforms and emerging technologies to enhance brand engagement. His earlier stints include senior marketing and digital leadership roles at Refyne India, YES BANK, Viacom18, Axis Bank and ICICI Bank, giving him a diverse perspective across industries ranging from banking and financial services to entertainment and media.  

Murudkar’s career foundation was built in advertising agencies, with roles at MEC Interaction and Mudra Communications. This early exposure to creative strategy and brand communication has informed his later leadership positions, enabling him to blend agency insight with corporate marketing execution. His trajectory reflects a consistent focus on innovation, digital transformation and integrated marketing strategies.  

At ABSLMF, Murudkar’s mandate will be to strengthen the brand’s visibility, drive investor engagement and reinforce trust in the company’s offerings. The mutual fund industry in India has witnessed rapid growth, with increasing retail participation and heightened competition among asset managers. Murudkar’s experience in both traditional and digital marketing is expected to play a pivotal role in shaping ABSLMF’s communication strategy, ensuring it resonates with diverse investor segments.  

His appointment underscores Aditya Birla Sun Life AMC’s commitment to building a strong leadership team capable of navigating the evolving financial landscape. By drawing on his learnings from the NBFC business, Murudkar aims to bring fresh perspectives to asset management marketing, positioning ABSLMF for sustained growth in the years ahead.