PORSCHE INDIA OPENS LARGEST FACILITY IN HYDERABAD

Porsche India has inaugurated its largest facility, Porsche Centre Hyderabad, in partnership with EVM Premium Cars. Spanning 2,800 square metres, the integrated centre combines sales, service and parts under one roof. Featuring Porsche’s “Destination Porsche” design, it strengthens the brand’s national network and reflects Hyderabad’s growing luxury mindset.

Luxury car maker Porsche India has officially inaugurated Porsche Centre Hyderabad, the country’s largest Porsche facility, in partnership with long-standing dealer EVM Premium Cars. The new centre, spanning approximately 2,800 square metres, consolidates vehicle sales, after-sales service and genuine spare parts under one roof, reflecting Porsche’s integrated approach to customer engagement.  

This marks Porsche India’s third integrated facility nationwide, joining similar hubs in Bengaluru and Chennai, and its second sales point in Hyderabad. With this addition, Porsche India’s national footprint now extends to 14 sales touchpoints and 10 service touchpoints, underscoring the brand’s commitment to expanding accessibility in a market where luxury mobility is evolving rapidly.  

The Hyderabad facility introduces Porsche’s latest “Destination Porsche” showroom design concept, which reimagines the dealership experience as a lifestyle environment rather than a transactional space. The concept blends contemporary design with immersive brand storytelling, offering customers a setting that highlights Porsche’s heritage, innovation and exclusivity. From curated spaces to personalised experiences, the centre aims to deepen emotional connections with discerning buyers who increasingly seek identity and meaning alongside performance.  

Ashutosh Dixit, Head of Porsche India, emphasised Hyderabad’s significance in the brand’s growth strategy, describing it as “a city defined by ambition, entrepreneurship and a rapidly evolving luxury mindset.” His remarks highlight the city’s rising profile as a hub for affluent consumers whose aspirations align with Porsche’s positioning as a symbol of prestige and engineering excellence.  

The inauguration also reflects Porsche’s broader strategy of tailoring its global standards to local market dynamics. India’s luxury car segment is witnessing steady growth, driven by younger, globally exposed buyers who value both cutting-edge technology and cultural resonance. By investing in integrated facilities, Porsche is not only strengthening its operational efficiency but also reinforcing its brand equity in a competitive landscape where customer experience is as critical as product performance.  

EVM Premium Cars, Porsche’s partner in this venture, has been associated with the brand in India since 2013. Their continued collaboration signals trust and consistency in delivering Porsche’s promise of quality and exclusivity. The Hyderabad centre is expected to serve as a benchmark for future expansions, combining scale with sophistication to meet rising demand.  

Industry observers note that the “Destination Porsche” concept is particularly timely, as luxury consumers increasingly seek immersive environments that go beyond traditional showrooms. By positioning its facilities as lifestyle destinations, Porsche is aligning with global trends while catering to India’s unique appetite for experiential luxury.  

The opening of Porsche Centre Hyderabad thus represents more than a physical expansion; it is a strategic statement about the brand’s vision in India. With its blend of scale, design innovation and cultural sensitivity, the facility is poised to play a pivotal role in shaping Porsche’s journey in one of the world’s most promising luxury car markets.