RELIANCE BRANDS BRINGS SKIMS TO INDIA

Reliance Brands has partnered with SKIMS to launch the shapewear and apparel label in India, beginning with stores in Delhi and Mumbai. Founded by Kim Kardashian and Jens Grede, SKIMS will operate across physical and digital channels, marking its latest global expansion after London and Dubai.

Reliance Brands has announced a partnership with SKIMS, the shapewear and apparel brand co-founded by Kim Kardashian and Jens Grede, to introduce the label to India. The rollout will begin with flagship stores in Delhi and Mumbai, before expanding to other cities, and will be supported by both physical and digital channels.  

Founded in 2019, SKIMS has quickly established itself as a global force in fashion, offering shapewear, underwear, loungewear and menswear designed to combine comfort, inclusivity and style. The India launch follows recent retail debuts in London and Dubai, underscoring the brand’s ambition to build a truly international footprint.  

Isha Ambani, Director of Reliance Retail Ventures, described the partnership as a milestone for Indian fashion consumers. “SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term,” she said.  

Kim Kardashian, co-founder and chief creative officer of SKIMS, emphasised the brand’s mission to empower individuals through clothing. “We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time,” she noted.  

Jens Grede, co-founder and chief executive officer, highlighted Reliance Brands’ expertise in nurturing international labels in India. “Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India. We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint,” he said.  

The collaboration signals Reliance Brands’ continued strategy of bringing high-profile global names to India’s evolving retail landscape. For SKIMS, the move represents not only a commercial expansion but also an opportunity to engage with a diverse and growing consumer base that increasingly values inclusivity and innovation in fashion.  

With its debut in Delhi and Mumbai, SKIMS is poised to make a significant impact on India’s premium fashion sector, offering products that blend global design sensibilities with local aspirations. As the brand builds its presence across the country, the partnership with Reliance Brands is set to redefine how Indian consumers experience shapewear and lifestyle apparel.