SHRIRANG DEODHAR JOINS ZEE MUSIC COMPANY AS ASSOCIATE DIRECTOR – MUSIC MARKETING

Shrirang Deodhar has been appointed Associate Director – Music Marketing at Zee Music Company. With over 15 years of experience across music, entertainment and media, he will lead marketing strategy for the company’s regional catalogue, overseeing campaigns and brand initiatives across multiple languages in India.

Zee Music Company has announced the appointment of Shrirang Deodhar as Associate Director – Music Marketing, strengthening its leadership team with a seasoned professional whose career spans more than 15 years in the music, entertainment and media industries. Deodhar, who was previously Senior Manager – Music Marketing at Saregama India, shared the news on LinkedIn with the words: “A Bigger Stage. A Broader Canvas. The Same Passion for Music! I’m excited to share that I’ve joined Zee Music Company as Associate Director – Music Marketing.”  

His move marks a significant step in Zee Music Company’s ongoing expansion across India’s diverse music landscape. In his new role, Deodhar will be responsible for shaping and executing marketing strategies for the company’s extensive regional catalogue, which spans multiple languages and genres. He will oversee campaigns designed to amplify the reach of regional music, build stronger brand narratives, and connect with audiences across India’s varied cultural markets.  

Deodhar’s career trajectory reflects a deep engagement with the evolving dynamics of India’s music industry. At Saregama India, he played a pivotal role in driving music marketing initiatives, contributing to the company’s positioning as a leading player in the sector. His expertise in crafting campaigns that resonate with audiences and his ability to navigate the intersection of tradition and modernity in music marketing have been central to his success.  

By joining Zee Music Company, Deodhar brings not only his experience but also a vision for expanding the influence of regional music in a competitive and rapidly changing industry. His appointment underscores the company’s commitment to strengthening its presence across India’s multilingual music ecosystem, where regional content continues to gain prominence alongside mainstream releases.  

Zee Music Company, which has built a strong reputation for its diverse catalogue and innovative marketing, is expected to benefit from Deodhar’s leadership in driving campaigns that highlight the richness of India’s regional music. His role will involve collaborating with artists, creators and partners to ensure that the company’s offerings resonate with audiences across cultural and linguistic boundaries.  

As India’s music industry continues to evolve, with regional content commanding increasing attention, Deodhar’s appointment positions Zee Music Company to further consolidate its role as a key player in shaping the future of music marketing in the country.