SPIRITS COLLECTION MIXED WINNERS SHOWCASE GLOBAL CREATIVITY

The 2025 Pentawards Beverages Winners in the Spirits Collection Mixed category have spotlighted the diversity and artistry of drinks packaging across continents, with Italian, Colombian, Mexican, American, and Peruvian entries all earning recognition. The awards underline how design excellence continues to shape the identity and storytelling of spirits brands worldwide.

Italian craftsmanship took centre stage as National – Italian Spirit by AUGE Design (Italy) secured Gold, a triumph that reflects the country’s long-standing tradition of marrying elegance with innovation. The design’s refined aesthetic demonstrates how national identity can be distilled into packaging that resonates both locally and internationally, setting a benchmark for the category.  

Silver medals were awarded to two distinctive mezcal projects. Perro Verde Mezcal by S&Co (Colombia) impressed with its bold visual language, capturing the raw authenticity of agave spirit while introducing a fresh Colombian perspective. Alongside it, Púa Mezcal by Padre Brands (Mexico) showcased Mexico’s deep-rooted mezcal heritage, balancing cultural symbolism with modern appeal. Together, these Silver winners highlight how mezcal continues to inspire design narratives that blend tradition with contemporary sensibilities.  

Bronze recognition extended the global reach of the category. Eight Oaks by Makers & Allies (USA) stood out for its storytelling approach, weaving together themes of community and craft through packaging that feels both approachable and premium. Meanwhile, Wild by Partn&rs (Peru) brought a vibrant edge to the competition, its design evoking the untamed spirit of the Andes and reflecting Peru’s growing presence in the international spirits scene.  

The 2025 Spirits Collection Mixed winners illustrate how packaging design has become a vital tool for differentiation in an increasingly competitive market. Each project demonstrates that bottles are more than vessels; they are canvases for cultural identity, brand philosophy, and consumer connection. From Italy’s polished refinement to Peru’s wild energy, the awards celebrate the power of design to transcend borders and elevate the drinking experience.  

As the Pentawards continue to champion creativity across categories, this year’s Spirits Collection Mixed winners reaffirm the role of design as a universal language. Whether through heritage cues, bold reinterpretations, or playful storytelling, these projects prove that packaging is central to how spirits are perceived, remembered, and enjoyed.  

The 2025 Pentawards Beverages Winners in Spirits Collection Mixed honoured Italian Spirit by AUGE Design with Gold, Colombian and Mexican mezcal projects with Silver, and American and Peruvian entries with Bronze. The awards highlight global innovation in packaging, showcasing how design shapes identity, storytelling, and consumer connection across the spirits industry.