The Coca-Cola Company has introduced its global sports hydration brand Powerade to India, debuting as the official sports drink of the ICC Men’s...
ByCreativeBrandsMagFebruary 28, 2026Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
ByCreativeBrandsMagFebruary 24, 2026The Coca-Cola Company has created a new chief digital officer role, appointing Sedef Salingan Sahin to lead digital, data and operational excellence ahead...
ByCreativeBrandsMagJanuary 31, 2026Coca-Cola’s sponsorship of India’s women’s national football teams marks a rare and meaningful corporate investment in the women’s game. With support for international...
ByCreativeBrandsMagJanuary 12, 2026Coca-Cola’s CMO Manolo Arroyo is redefining global marketing, consolidating agency partnerships, and pioneering a “modern media” approach that blends data, digital, and AI-driven...
ByCreativeBrandsMagDecember 18, 2025Coca-Cola names Henrique Braun as next CEO, effective March 31, 2026, succeeding James Quincey, who becomes executive chairman. Braun, current COO, brings extensive...
ByCreativeBrandsMagDecember 11, 2025Rohan Kulkarni has been promoted to Senior Director, On-Premise (Away-from-Home Business) at The Coca-Cola Company in India. With extensive experience across marketing, modern...
ByCreativeBrandsMagNovember 21, 2025Coca-Cola’s latest Coke Studio brought together five artists from the Philippines, Australia, and New Zealand, all creating unique songs from a mood-lifting base...
ByCreativeBrandsMagNovember 14, 2025