Diageo has appointed Steve McCrystal as Chief Digital Information Officer, marking a strategic push to strengthen its digital and data capabilities. With extensive...
ByCreativeBrandsMagMarch 26, 2026Diageo has unveiled Black Cask, a permanent addition to the Johnnie Walker portfolio, designed to appeal to Bourbon drinkers while retaining Scotch’s premium...
ByCreativeBrandsMagFebruary 27, 2026Diageo plc has appointed Sir Dave Lewis as CEO, effective January 1, 2026. Lewis brings extensive marketing and brand-building experience, having led Tesco...
ByCreativeBrandsMagNovember 10, 2025VIRTUE Asia has appointed Lesley John as its CEO, marking a strategic restructure aimed at driving accelerated growth across the region. Under John's...
ByCreativeBrandsMagJanuary 23, 2025