This content has been restricted to logged-in users only. Please log in to view this content.
Thursday , 7 May 2026
IKEA
LatestMediaNews
IKEA BEGINS GLOBAL MEDIA LANDSCAPE ASSESSMENT WITH AGENCY INFORMATION REQUEST
IKEA has issued a request for information to several media agencies as part of a routine evaluation of the global media landscape. The...
CampaignsGlobal CampaignsInternational NewsLatestNews
IKEA CELEBRATES THE EMOTIONAL MEANING OF HOME IN NEW GLOBAL CAMPAIGN BY MCCANN
IKEA’s new global campaign, created by McCann, explores the emotional meaning of home, presenting it as more than a physical space. Centred on...
News
IKEA Arrives in New Zealand with ‘IKEA, Everywhere’ Campaign for Landmark Store Opening
IKEA has launched its first New Zealand store at Sylvia Park, supported by the fully localised ‘IKEA, Everywhere’ campaign by Havas Host and...
Campaigns
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched...
