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Tuesday , 3 March 2026
Krishnendu Dasgupta
CampaignsLatestMarketingNews
Tata Play Launches ‘Samajhdar Bano, Tata Play Lagao’ Campaign, Showcasing TV’s True Value
Tata Play, India’s leading content distribution platform, has unveiled its latest DTH campaign, ‘Samajhdar Bano, Tata Play Lagao’. Departing from conventional advertising formats,...
AdvertisingCampaignsEntertainmentLatestNewsTechnology
Meet Coco: Tata Play’s Pioneering AI-Augmented Mascot in Indian Entertainment
Tata Play, India’s leading content distribution platform, has unveiled Coco, an AI-assisted puppy mascot designed to represent the brand across all consumer touchpoints....
