Puma
ANTA SPORTS BECOMES PUMA’S LARGEST SHAREHOLDER
Chinese sportswear giant Anta Sports has completed its €1.5 billion acquisition of the Pinault family’s 29 per cent stake in Puma, becoming the...
PUMA & JAIPUR RUGS: A COLLISION OF CRAFT AND CULTURE
PUMA Group has unveiled a groundbreaking collaboration with Jaipur Rugs, blending global sportswear with India’s most iconic handcrafted rug heritage. The partnership defies...
PUMA NAMES DUSAN HAMLIN VICE PRESIDENT OF E-COMMERCE
Puma has appointed Dusan Hamlin as Vice President of E-Commerce, reporting to Chief Commercial Officer Matthias Bäumer. With over 25 years of digital...
FROM LEATHER TO SHOWTIME: PUMA’S BOOT LEGACY
Football’s evolution is mirrored in its boots, from heavy leather workwear to lightweight performance tools. At the World Cup, PUMA’s SHOWTIME PACK revives...
DENNIS SCHRÖDER RETURNS TO PUMA AS EUROPE MD
PUMA Group has appointed Dennis Schröder as Managing Director for Europe, effective 17 August 2026. Schröder, former CEO of Snipes and a PUMA...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
THE PUMA ICON LIVES ON
From Olympic podiums to basketball courts, concert stages, and city streets, the PUMA Suede has transcended sport to become a cultural symbol. Born...
VIRAT KOHLI CHOOSES AGILITAS OVER PUMA IN A LANDMARK MOVE BUILT ON TRUST AND LONG-TERM VISION
Virat Kohli’s decision to back Abhishek Ganguly’s Agilitas—selling One8 to the company and investing ₹40 crore—signals a deep, long-term partnership rooted in trust....
