PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
ByCreativeBrandsMagFebruary 23, 2026From Olympic podiums to basketball courts, concert stages, and city streets, the PUMA Suede has transcended sport to become a cultural symbol. Born...
ByCreativeBrandsMagJanuary 27, 2026Virat Kohli’s decision to back Abhishek Ganguly’s Agilitas—selling One8 to the company and investing ₹40 crore—signals a deep, long-term partnership rooted in trust....
ByCreativeBrandsMagDecember 11, 2025Puma has launched a cutting-edge design and marketing studio in Los Angeles, blending luxury aesthetics with advanced technology to inspire its creative teams....
ByCreativeBrandsMagNovember 21, 2025Puma India is set to appoint Ramprasad Sridharan, former Benetton India CEO, as Managing Director, succeeding Karthik Balagopalan. The move signals Puma’s focus...
ByCreativeBrandsMagNovember 4, 2025Karthik Balagopalan has stepped down as Managing Director of PUMA India to focus on family priorities in Germany. Associated with PUMA since 2006,...
ByCreativeBrandsMagOctober 29, 2025